2021-10-14: [Article Link]. (Text/Observer Network Zhou Wei editor/Yin Zhe) On October 13, a plus mobile phone held a plus 9RT New Product mobile phone conference. Liu Zuohu said at the press conference: One plus achieved rapid growth in the first half of 2021, including global shipments increased by 257% year-on-year, and domestic market shipments increased by 124% year-on-year, it is expected that this year's global sales will exceed 10 million. Liu Zuohu further said that the military integration with OPPO will bring more efficient resource integration for one plus, so as to seize new opportunities in the industry changes and continue to enter the mass market. One plus the release of "performance feeding flagship plus 9RT is second only to come out in the first half of a plus 9R after the second at 3000 yuan price of mid-market waters. One plus 9RT positioning as "performance feeding flagship", in addition to the flagship performance in the image, design, screen and other aspects of "feeding", to bring users a comprehensive product experience, the price of 3299 yuan. At the press conference, One Plus also announced that it has officially become a strategic partner with the original God. Based on the consensus understanding of both parties on the high-quality game experience, one plus starts to optimize the smoothness and temperature control that users pay attention to, and intelligently allocate the resources needed for game scheduling through GPA technology to achieve frame rate, the balance between power consumption and heat generation. At the same time, on the basis of the in-depth strategic cooperation between the two parties, Yiguo launched the game optimization plan "Code: Alchemy" to continue to explore the technological innovation path of game optimization in the future and bring better to users, A more comprehensive game experience. This time, Yaga also launched a Cooperative Limited gift box with the original God, which was publicly developed and sold in November. In terms of performance, a plus 9RT equipped with Qualcomm Snapdragon 888 processor, and redesigned the internal structure and heat dissipation route of the mobile phone, using five heat dissipation materials three-dimensional heat dissipation, VC cooling area than one plus 9 increased by 59%, the heat dissipation efficiency is increased by 20% compared to one plus 9; At the system level, one plus 9RT is equipped with ColorOS 12 systems, built-in AI self-smooth engine kernel, and obtained the official certification of Tyre Laboratories for 36 months. In addition, one plus 9RT built-in 4500 mA-a large battery and 65T Super Flash charge, 29 fen zhong within charging 100%; One plus 9RT ALSO supports up to 33W PPS CHARGING protocol; Appearance design, a plus 9RT body thickness thin to 8.295mm, body weight of 198.5 grams, frame arc using 137.5 ° gold obtuse angle design, while keeping the slim and more fit palm, the overall weight is significantly reduced; In terms of images, one plus 9RT is equipped with the flagship sensor IMX766, which supports OIS optical anti-shake, and cooperates with the newly developed Nighthawk Night View system to give full play to the advantages of the IMX766 bottom in the night scene and take clear and pure night photos; A plus 9RT is also equipped with a 6.62 inch Samsung customized 120Hz E4 OLED straight Screen, 100% DCI-P3 wide color gamut coverage, support 300Hz hardware touch sampling, game scene up to 600Hz, bring a more enjoyable and flexible game control experience. Liu Zuohu shared several sets of data at the press conference: one plus global shipments increased by as much as 257% year-on-year, and shipments in the Chinese market increased by 124% year-on-year. In the US mobile phone market dominated by overseas brands and strong local operators, 1Plus shipments increased by 428% year-on-year, becoming the largest mobile phone brand in the first half of the year. In the European market, with a year-on-year increase of 304%, became the first mobile phone brand in the second quarter of this year. In the Indian market, the sales volume of 1Plus increased by 229% year-on-year. It was the first mobile phone brand with the highest growth rate in the second quarter of this year. It topped the Top Indian high-end mobile phone market share and continued to maintain the leading position in the Indian high-end market. Liu Zuohu said that at this growth rate, One Plus is confident that global sales will exceed 10 million in 2021. He said: "Although this magnitude is not large in the industry, it is not easy for a brand focusing on high-end products to achieve this sales performance."
Note: This is auto-translated version of a Chinese domestic news media article. A mature and nuanced reading is suggested.