Equipment costs nearly 7,000 yuan per capita. How much money does it cost to send a camping circle of friends?


2022-06-24: [Chinese Article Link How long is the camping economy gonna be on fire? Chinese Newsweek reporter, Wang Woo Ni Wei Published in China News Weekly, 2022.6.27. After the “Five Ones” holiday, the country's first great camping player, Zhang Da Peng, was in WeChhat, with dozens more vendors in the mall alone. In the third year of the epidemic, consumption continued to be low, the closed mass public space was too late to recover, and the mall, which wanted to save itself, had to look to the reverse. Before entering China, camping excellence had developed in Japan and Europe and America for 30 years. Because of the different consumption groups, well-known camping brands rarely entered the mall. As a result, Zhang Da Peng is quite certain that in China, Gogogo’s chances of entering the mall are minimal. At the same time as the mall, Zhang Da Peng was found, along with real-estate companies and car brands. “I don't know where they found my contact.” He wondered, “It wasn't about camping, it's all about it now”. By the end of 2020, Díor and Prada, among others, began to explore the concept of outdoors and camping as tides. The new round of the epidemic was spurred by a two-year-old Chinese camping market, the latest in the spring and summer of 2022. “From this year's ‘Five One’, if there's no picture of camping in the circle of friends, it's almost nothing. Taking your own camping photos, like the task to be done. According to the data published in the Little Red Book, the number of “camp-related” searches at the site increased by 746 per cent this year during the “Five One” period. In Little Red Books, more than 3.69 million related notes were searched, while the Weibo “camp” topic received 2.9 million readings a single day, and the shivering “camp” topic received more than 10 billion views. The power of consumption has surged under extreme subject heat. Portable data show that the number of platform camping products has increased almost tenfold since the second half of 2021. At the Jingdong Platform, since April 2022, the volume of commodities in tents, mats and commodities has increased by 229 per cent on a year-on-year basis, and the search volume for camp products has increased by 145 per cent on a year-on-year basis. In 2022, there was an overall increase of over 200% in camp sales in Decanón. Where did the data show that during the “Five One” period in 2022, the number of camp-related products was set at three times the same time? The current market size of China’s camping market, as measured by the AIDS media, and East Wu’s securities, is 38.156 billion yuan, with an industry penetration rate of about 1%, and is still a small market. The growth space is more than 10 times higher than the current market of America and Japan. This is the first time that the disease has occurred in the past few years. There's an explosion between the entry and the step-by-step requirements. As a leisure option, “camping” comes out of a “boom” when a little red book is brushed. Susu is the mother of three children who, prior to the outbreak, had to take the children out of the province at least twice a year. But during the epidemic, they had no choice but to stay in Wuhan. As the hardest hit city in 2020, Wuhan continued to be affected by the reluctance of citizens to spend more time in indoor public spaces and by the fact that playground facilities in the mall were no longer favoured by parents. “The children cannot be kept in their homes, they have to go out and have fun.” The premise of family and parent trips is that they are easy and comfortable. Reading the camping notes on the little red book, Sufi found that standard camping would be equipped with showers, bathrooms, refrigerators and power sources, and that the infrastructure would brighten her eyes, meaning that by buying some of the most basic camping equipment, she could take the children further away from the park, play longer, or even spend the night. After so long, the children needed so much fresh experience that Susu immediately began to prepare for the electric platform. Instead of comparing the attacks on the little red book, she chose a tent, a curtain, two chairs, an air mattress, a carver, and a small boat that could fill the air before the “618.” Susu does not realize that her choice of consumption is the result of a “camp-and-schooling” by merchants and senior campers using a “grain-planting” platform. From the moment she tries to try camping, camping seems to have been Glapping: large tents, fully equipped, low-intensity activities, comfortable experiences, low-saturation colours. In fact, modern camping in Europe and America, which originated in the nineteenth century, began with camping in the early days and extended from travel, hiking and survival in the wild. Camping is often an extreme, variable and primitive natural environment, such as deep mountains, snow peaks, trees or deserts, with tents and other equipment identified as anti-wind, warm, safe, light and search-and-rescue. Glapping, combined with the words “glamorous” and “campping”, appeared in Europe and in Japan in the 1990s. The financial crisis affected overseas travel, and consumers in Europe sought new forms of vacation. The growth in household car holdings and disposable income led to a further upgrading of consumer consumption from traditional field camping to “car camping.” Google trends indicate that intensive camp searches started in 2007, 2013, 2014 and 2015, with significant increases in the search of phrases in the United Kingdom, the United States and Japan, respectively. And after 2015, Japan’s GDP per capita was around $40,000, and Glamping, a more modern infrastructure-based, more expensive form of camping, began to flourish. A 24-year-old player, Zirconan, went through a transition from Camping to Glamping, trying to make Glamping, was a very mature outdoor player. The camping opening dates back to the end of 2016, when he was studying in Canada, where urban parks, small woods, grasses near schools or national forest parks were free camping grounds, and in a beautiful natural environment, where people had a variety of practical little tents, relaxing and relaxing. Friends often come together like this, “naturely it's like sleeping at home, just moving the bed out of the room.” Giahang told China Newsweek. After returning, Zi-Sain began to cross the country with a Land Rover guard. In the temperatures below 30 or 40 degrees Celsius, he reached the peaks of snow, and similar events took place almost every month, usually for about half a month. Because the places he visited were usually undeveloped, the Land Cruisers had to camp. "The eyes are heaven, the body is hell." Players often use that phrase to camp across the country. Cross-country players focus more on camping equipment than on brands and prices. Regardless of how hard it is to prepare for departure, camping is subject to unpredictable conditions. Because of the high threshold of participation, similar camping failed to reach the domestic public. In October 2021, when a sub-ship was attracted to the domestic Glamping tide, with its rich cross-country experience, he discovered that he had started a very different game. “Everyone uses Nordisk as a big white bear, okay, so I'm a big white bear.” Indeed, as early as 2015, Hangzhou discussed the Danish tent brand when it was the country’s first “pretty camping” wind. "Everybody wasn't cold at the time, just look, oh, big white bears are good, big white bears are expensive, few people actually pay." Unlike secondary camping, camping is itself the most important outdoor activity in what is otherwise known as “movement camping”, emphasizing, in addition to comfort, the sense of ritualism and the beauty of photography. It is much bigger than the extreme lightness and portability that foot tents emphasize, so that users can stand and behave within them. A tent of more than 10 kg quality is totally unacceptable in traditional camps, and it is perfectly normal in camps. It is not unusual for a tent to pursue large spaces at $450,000. A branded skyscreen, made of a piece of fabric, would be 2,000 more cheaply. The tents and curtains of the big white bear are far from sufficient to create a fantastic and dissipating atmosphere and a sense of comfort in their homes, and they must be equipped with other fine enough material, such as the egg roll table of the Japanese brand Hang Out, the cups and picnic pans of Snow Peak, the beach folding chair of the Dod, the hot ice drums of the United States of America, the small fan of the Korean Cargo Container, the light of the Moon of Claymore, and the light poles of the lamp set up but sold separately. Submarine is too lazy to describe it as "a bunch of famous things." In camping across the country, his usual equipment includes a flat-priced tent in Decanón, when he buys a camper's camping equipment, but at a cost of $34,000. High-end tourism consumption, caused by the difficulty of leaving the country during the epidemic, expands the high-end consumer population, which is highly camped. According to the data from Maples, China’s emigration ratio has fallen from 52% prior to the epidemic to 1% after the epidemic, while the peripheries have increased from 21% prior to the epidemic to 76% after the epidemic. When I started camping, I observed my changes, "I had to get a whole set of the best. Tents, skyscreens, a table, four chairs, stoves, pots, a little bit more expensive. Thinking of it as "graduation," Ziahang recalled, buying the first set of equipment, and he spent 20,000 grand on it. "As soon as I had these things, I felt like I was good, and then I asked a few friends to look at my new equipment, and that's what it means to show off. To like nature, to follow the tide to experience a new way of life, and to promote relationships with family and friends, this is why Zia is trying to camp. According to the China Camp Consumer Survey 2021, which was completed in October 2021 by the AIDS Consultant, this is also a three-fold objective of consumer camps. The “parent-child camping” group, represented by Susu, is one of the strongest drivers of the incremental camping market. According to Egypt’s research data, “parent-child” is the new element that Chinese camp consumers now most expect to integrate into camping camps. "Technology is a pit." Susu had already prepared a budget of around $1,000 for the first set of equipment. As a beginner, she knew little about foreign cards, apart from being expensive, and naturally chose among high-selling and high-valued national cards. In a folding chair, Snow Peak has a spot price of up to 1,800 Yuan to 2000 Yuan, while the national product plate movers may be one sixth of the former, requiring less than 300 Yuan. But that's only the beginning. After camping a few times, Susu found out that she didn't like the feeling that she was not standing straight in the tent, so she quickly changed the tent. In less than a year of camping, she had invested nearly 30,000 Yuan to upgrade the equipment. The “high start” of the child sail did not “develop”, as he had expected, with the initial purchase of 20,000 pieces of equipment.” “Show it up, today it's better, buy some more tomorrow, and now I don't remember how many things I bought, and nothing more, just as much as I needed to add to my house. Once you start, you find that the equipment will never be bought out." "Technology is a pit." It's the consensus of all campers. Voucher analysts have seen that the rate of repurchase of all items in camping equipment is low, but associated rates are high, and consumption from entry to high levels will increase significantly. According to the above-mentioned study by the Egyptian media, the average cost of camping consumer equipment amounted to $6995.3 a year in 2021. Of this, nearly half, or 47.6 per cent, of the consumers who consumed more than $5,000 in camping equipment, only 26.5 per cent spent less than $300, and another 25.9 per cent spent between $300 and $5,000. In the popular entry market, China’s supply chain, which is the world’s main manufacturing base for camping products, is sufficient to support a national brand that currently relies on imitation of the main price for money. Ningpo’s Stock Exchange Center website shows that Ningpo’s branding movers reached 300 million yuan in 2020, and are expected to break by 500 million yuan in 2021, with an average annual growth rate of more than 40%. According to the 2021 annual newspaper of the professional camping brand, the A-stock listing company Guagai, which was driven by the growth of demand in the country's camping market, the main camper earned more than RMB 920 million a year, an increase of 43.64 per cent over the same year, and realized a net profit of 78614,000 Yuan, an increase of 70.99 per cent over the same period. In 2021, the company produced 239,000 tents and sold 221,800 tents, an increase of 37.96 per cent in production and 31.67 per cent in sales compared to 2020, respectively. The bulk of the tents produced by herds, which are mainly export-oriented, are sold to international markets such as Europe and the United States or Australia and New Zealand in the form of surrogates or stickers. In 2020, the share of offshore operations remained close to 75%. But, with the outbreak of the domestic market’s camp market, in 2021, the home-owned brand business revenue in the Kardashian country exceeded $306 million, an increase of 90% compared to the previous year, far exceeding the growth rate of 28% in overseas operations, with the share in the main business having risen from 25% to 33% in 2020. In the first quarter of 2022, there was a growth of 44% in the export-oriented workers business, compared with a 98% increase in the domestic brand business. At the first quarter of 2022, company management stated that the foreign market would grow steadily in the future, but that the main rate of growth would remain within the country. According to Chen Xu, the Vice-President of a company that listed outdoor goods, in 2021, roadseers earned $117 million in operating out-of-door equipment plates, more than double the increase in large tents, skyscreens, folding chairs, etc. “The camping equipment is currently one of the priority classes of the company's outdoor operations.” The explorer's management stated at an investor's research meeting in May: “The overall camping line of the explorer grew at an overall rate of more than three digits between March and April 2022, higher than the industry's average growth level.” It is natural for Zhejiang, a listed company dedicated to international brand development and replacement gas-filling mattresses such as Decanón, to earn $842 million in business in 2021, an increase of 44.91 per cent compared to the year 2020, of which the domestic business income was 170 million, an increase of 32.97 per cent compared to 2020. Outside the mass market, the demand for high-level markets is being met mainly through foreign brands in China’s proxy channels. “Now all campers are doing one thing – stealing goods.” Zhang Da Peng told China Newsweek. International brands entering China after the outbreak of the domestic market, while rich, such as the Big White Bear, Snow Peak and others, are still popular and difficult to find. “A product such as Snow Peak may be priced at 819 Yuan in official channels, but you can't buy it. As one of the first players in the country to own a big white bear tent in Nordisk, he often bought tents for his friends around 2017. In 2018, he decided to take over Nordisk's power of attorney, when Nordisk's operations in China were limited to the purchase of raw materials, and only one financial officer was assigned to match the sale. In the first year, taking into account the limited needs of friends, Zhang Da Peng ordered only over $1 million. “This thing is so small, and it's so expensive, who knows if it's bought? In 2019, they increased the order to 5 million and sold it again. By 2020, the order volume will double again, and it will remain in short supply. “The market has been outpacing our estimates, so it will be out of order by the end of the season. The country’s well-known high-story tent brand, “The Spirit of Freedom,” also faces the problem of undercapacity. In 2021, the 7,000-sale cloudway plus became a gamer’s chase, and this year, Da Peng decided to place an order with his founder, Wang Jigangdo. "The king says no, there are only 100." And Zhang Da Peng asks, "How many can you give me?" Wang Jie just replied: "Fifty tops, because the distributors have to sell them." The 50 tents come to the hand, they're no longer on the shelf, and the internal digestion is over. On the one hand, companies fear that the high growth caused by the epidemic will not last. On the other hand, even if they want to expand their production, imported materials and sophisticated manufacturing processes used in high-end tents will determine the time it takes to expand their production. “For example, the sewing man in the tent is not the same as the sewing man in the dress. A tent of this size, a nail, is wrong, and the whole fabric is gone. The garment sewing workers are easy to find, but the sewing workers in the tent take many years to mature.” Zhang Da Peng told the Chinese Newsweek. There is currently no measurement of the size of the high-level equipment market, but some international brands’ revenues in China have helped to raise awareness. Snow Peak, created in 1958, was listed at the Tokyo Stock Exchange in 2014 and brand-tested China in 2020, and became a brand-slip shop in BeijingSKP-S. According to the annual report, during the 2021 fiscal year, as a result of the strong trend in global camping demand, Snow Peak earned approximately RMB 1.42 billion, an increase of 53.4 per cent in the same year, and net profits were about RMB 211 million, an increase of 155.8 per cent in the same year. Thanks to the development of Chinese distribution channels and Korea's cross-border electricity suppliers, the Chinese region's revenues amounted to approximately 28,000,000 Yuan, an increase of 163.2 per cent over the previous year. The camp's already on the inside. As a result of the first experience of camping in a commercial camp in Mid-Tone in Guangdong, Zihang had the idea of building his own camp. In October 2021, a camp of about 30 acres, equipped with 100 Yuan camp per person, with showers, bathrooms and fire cooking, was not yet well equipped. The camp was overcrowded, and the smell of barbecues spread all over the camp at night. "I see that this market is good, and I know that the camp is absolutely profitable, and that it's not at any cost." After that, Zihang encountered a camp pattern in Joohai that made him more excited — packed in — like a tented house. The camp was charged 700 Yuan per person for afternoon tea, dinner and one night's tent accommodation experience. After the advent of the “bag-in-house” model, the exact translator – “move-out camping –” – was immediately an inaccurate past. According to research data from the AIDS consultancy, 68.3% of Chinese campers tried to carry their own equipment in 2021, and 56.5% of consumers tried to fit in. It is clear that, for the camp, well-incorporated campers are more profitable than self-inflicted gamers. Submarine counted the camp’s tents, each priced around 3,000 Yuan, with a full set of equipment in about 10,000 Yuan, and about 15 tents, which means that an input of equipment can be controlled at 150,000 Yuan. One tent lives with two people, and ten tents earn $15,000 a night: "I see, yo, this one's good. The first opportunities to smell the camp business were the former farmers and senior campers, with two groups corresponding to the public market and high-end players, respectively. According to the AIDS consultancy, China’s open-camp market grew by almost 78% in 2021, rising from 771 billion yuan in 2014 to 29.9 billion yuan. In the next five years, the camp market is expected to maintain an average annual growth rate of 17.09 per cent, which means that in 2025 the market will reach 56.21 billion yuan. More than a dozen camps in the south of the country have been experienced, and sub-scopic patterns have emerged: the size of commercial camps is usually between 20 and 30 acres, taking into account the camp climate, utilization and input output ratios. On this scale, Zirconian eventually chose a large meadow hidden in the valley, surrounded by mountains, with a small door at the entrance from which it entered and opened. It was discovered by Giahang during a walk along the course of a reservoir, before he wanted to build a camp, but he was not in a hurry until he found a good plot of land. After discovering the place, he first found the village council and then tried to reach out to the forest land contractor living in Canada. First, the lessor offered a high price of 300,000 Yuan a year, and eventually he took about 20 acres of grass from the rent of 160,000 Yuan a year and named it “the secret paradise.” With a dual identity of player and practitioner, the natural environment of Ziaeng’s choice represents the preference of the majority of campers. According to the survey, in 2021, more than half of China’s campers preferred grass- and lake-side camping camps, and only 9.8% of China’s campers preferred desert camping camps. After renting the grass, the biggest question for Ziahang is pricing: "Was the camp just opened, no visibility, 700 bucks per person, would anyone come?" Worried that it wasn't a cave. Maple nests, United States Corps data show that the average daily price of Beijing and Shanghai high-end hotels is also only 709 Yuan and 738 Yuan, while the average daily price of Shenzhen high-end hotels is only 646 Yuan. As the first camping platform in the country, App, who had received information about nearly 1,500 camps across the country, was checked by the founder of the camping platform “Camp for the Wild.” More camps have been seen, and he will soon be able to tell what is good and what is competitive about the quality of the camps. According to his assessment, there are currently more than 2,000 camps around the country, concentrated in the immediate vicinity of the first city, with the largest concentration in the provinces and cities of Beijing, Shanghai, Guangdong, Zhejiang, etc. At the present time, the participation of high-end people has brought strong consumer power to the pro-child camping perimeter, while the camping industry still has enough room for upward mobility in terms of long-term trends from foreign experience. But by the time this round of heat passes, the camp industry will begin to shuffle, when the core competitiveness of the camp is quality, which is high enough to survive. Mr. Shi concluded: “The industry has a fire in it, the poor-quality camp is already rolling inside, and it is important to keep the pattern out of price wars. However, a survey of satisfaction with camp consumption showed that one of the lowest levels of satisfaction in China's camp consumers'camps in 2021 was price, while overall level of satisfaction with camp consumption, including security, environmental dimensions, etc., was higher. The chief analyst for the AIDS consultant, Zhang Yi, believes that long-term access will be facilitated if camp operators are able to improve the efficiency of camp operations and reduce operating costs and prices. After weighing it, Zihang decided to take the high-quality route of “excellent camping and outdoor lifestyle.” “A lot of people go through it once, and there's a photo of camping in the album, so it's OK, and they don't have to come. Kobayashi believes that only if the Whites really like camping, when they grow into deep players, can their camp have more room for development. “Come to my camp, I'll play with you, you can not like my camp, but you must like camping. In order to accommodate the different consumer populations, the camp was divided into self-armed areas, mid-end areas using State-made tents and high-end areas using international brands such as Big White Bear and DoD, with corresponding price ranges of 100 Yuan, 499 Yuan and 599 Yuan to 699 Yuan, respectively. Initially, Ziain judged the input of a camp to be around 400,000 Yuan and could return six months later, but by the time it opened on 5 April 2022 he found that he had actually invested more than 700,000 Yuan. Camping is heavily affected by the weather, while the spring and summer rains in Guangdong affect the length of operations and damage carefully constructed landscapes, stone roads and other infrastructure, and the continued maintenance of investments is beyond the expectations of Zirconian. By mid-May, the camp had a occupancy rate of about 50 per cent, and Ziain found itself underestimating the share of consumers with their own equipment, all of which led to a longer cost recovery cycle for the camp. On the other hand, in the well-received high-end camp in the Huang Po district of Guangzhou, the price of the big white bear tent, which was packed in on the weekend, was as high as 1880 Yuan for one night, a challenge. Frankie, an appm partner, told the Chinese Newsweek that the camp, located in Tianqung Forest Park, was only 10 kilometres from the city of Guangzhou and had an excellent landscape. The site was designed by Frankie for its clients and the contractor never found a good development perspective, and the lessor was not satisfied with the rent but was a partner in the camp because the plot had great advantages in determining the location and landscape of the camp's competitiveness. The three partners, with architects and photographers, have very strict visual controls in the planning of the camp, and the team has focused on moving past the experience gained in high-end hotel design and on increasing the details of camp orientation, which, together with over a million investments, have distanced the camp from other camps on the market. The player was also born after the camping boom of 2021, when he decided to be a camping platform. “After camping, we found a field, and then we went a week later, and we found that it was ‘lost’. According to Secretary Shi, the current social media platform focuses more on the flow of camping than on the orientation of the beginners, leaving many newcomers unaware of how to protect the natural environment while camping. But to do so, he found that the market was mixed, that standards varied and that the pictures and infrastructure information provided by the merchants were not necessarily real, and that this could upset consumer enthusiasm and confidence in the camp. Despite the fact that “no” camps have been verified by teams, they continue to receive complaints from consumers about misinformation and bad experiences. In an emerging industry, at this stage, he prefers to recommend a high standard camp such as ampm as a model. “The search for the land is not going to be profitable in two or three years.” In his view, the profit model as a platform is not an immediate consideration, and the search for the land is still a small team in the south of the country, stretching its capacity to expand its operations in such places as Beijing. For camp operators, land compliance is one of the greatest risks, and Ziain has specifically confirmed that his leased grasslands are forested land rather than cropland. According to the Forestry Law of the People's Republic of China, permanent buildings cannot be built on forest land temporarily used, “but tents are mobile and should not be counted as buildings. In fact, article 38 of the Forestry Law of the People's Republic of China states: “Where temporary use of forest land is required, it shall be authorized by the forestry authorities of the people's government at the county level or above; temporary use of forest land shall normally not exceed two years. “The operator is uncertain as to whether this law applies in the camp, and it can be ascertained that the camp's infrastructure has been invested in such a way that few are willing to plan its operations for a short two-year cycle. The National Standardized Management Committee had issued in 2015 the Code for the Construction and Service of Leisure Camps, which set out principled requirements in terms of site selection, planning, infrastructure, environmental labelling guides, safety and security. How these requirements are refined, implemented and monitored is an issue that will need to be clarified in the future. Notably, in 2017, the Shanghai City Tourism Bureau took the lead in introducing the Code for Construction and Services of Operational Tent Camps, which sets out more specific requirements in terms of basic conditions, construction, services, packages and integrated management of the camps. “It is now the government’s attention that is most needed.” Speaking of the most pressing needs of the moment, he spoke out of his mouth. In his view, issues such as land use, safety and the environment were the curse of the industry, which would suffer if there were extreme negative events if they were to remain in an unregulated grey area for a long period of time. “The Age of War”: a future that can't be seen The new brand of camping lanes has been financing more frequently since the end of last year. Camp lanes, in November 2021, the Great Hot Wilds melted to tens of millions of yuan in angels, and Hi King melted to millions of yuan in March this year. For the first time in April of this year, hot equipment branders accepted external investment from China’s capital of nearly RMB 1 billion. Also in April, the brand conglomerate, ABC Camping Country, received millions of dollars in capital investment on the Angel Wheel. More capital is still waiting. “The industry is too early and the share of newcomers is too high. At this stage, it has been difficult to find suitable investment targets. Zhang has seen the camps, but most of the camps are currently inhabited by people who are unable to replicate them in large numbers. “This is what we're going to pass.” He said that there was a higher degree of individualization of the camp, such as landscape, than of the population. At the end of the day, Zhang was of the view that the most likely way out of a major company was through brand pools such as ABC Camping Country, Outland and Gogogo. “You'll find, for example, Academy Sports + Outdoors and Japan's L-Breath, big companies like this are all channel-driven. Both the replicability of the channels and the quest for scale-up are better suited to capital." But it's still not a good time to get in. "We have two thermometers to measure the timing. “A thermometer is to see when consumers will be willing to buy equipment in the camp outside the tea in the afternoon, and more similar value-added consumption means that they can contribute a higher income to the camp and that the proportion of old customers in the camp has increased. Another thermometer is that the differentiation of domestic brand products can fill the door of a conglomerator, which means that the supply is already very rich.” In fact, the Māori rate for equipment products such as tents is not high compared to the beauty industry. In 2021, Snow Peak had a Māori rate of 55%, while the Māori rate for the predominantly popular market is only 22.94%, compared with 33.94% for the domestic market, which is higher than the foreign market, which is dominated by substitute workers. To be more profitable, national product plates must increase product research and development to capture greater profit margins in increasingly competitive markets with brand influence, original designs and supply chain advantages. But self-innovation of equipment, including tents, was very difficult. Prior to the outbreak, M Square’s manager, Crystal, used to be a travel bag, sold his products overseas, and, after the outbreak, the exit was frustrated, and she was a Glamping player, and she developed the idea of making original camping equipment products. “These international brands have accumulated for decades or even centuries, and they are already extremely rich.” In a hot market, Crystal is not safe, which means a lower output than a direct copy, and she is quite sure that once a good product is produced, it will be copied by the merchants. "It's the "era of war" in industry." Zhang Da Peng smiled like a metaphor. As the first person to take over Nordisk’s power of attorney, Zhang was quick to expand the competition for agency after witnessing the first player becoming a businessman. “But these two years, some people can’t play anymore, and brand names are recycling the power of proxy. In the face of brands that have no voice and limited profit space, agency is a fragile business. Jang Da Peng argues that, in addition to a natural disadvantage, “unknowing camping” is also a fatal disadvantage for practitioners. "All they know is it's a profitable business, but do you see them camping normally?" At the end of the industrial chain, Big Peng values his authority as a country’s first-generation player in product and brand judgement. Gogogo has built an ecosystem that is supported by membership, in which early players like Jang Peng critically judge and screen brands and products worth promoting, spreading to the general public through these members with the power and influence of communication. "We are now focusing on branding, so that you know that the product is copied, and I'm willing to pay a premium for it." Gogogo's exhilarating over the current branding campaign, Zhang Da Peng wants to open a huge outdoor chain like WILD-1 in Japan. Zhang Da Peng is optimistic about the Chinese brand that a conglomerate will be loading. In his view, once Chinese firms that start off with imitation have completed capital accumulation, it is entirely possible to hire internationally recognized designers to catch up on design and even outpace big cards. The only question is: Who lives to the future? Is the outdoor heat a vanity? After a year of camping, Susu has become an influential parent-son camper for Little Red Books. At first, she shared photos of camping, but soon many people trusted her to ask for details of the equipment, more often than not, and she shared pictures of the equipment she carried in each camp. Now, as a result of sharing his own son's experience in camping, Susu's account has accumulated nearly 40,000 fans, with 165,000 points of praise, and a number of brands have found her partner. Susu’s influence as a camper depends on how long the camping industry can be hot. “We judged last year after watching the industry that it would not be so hot this year. This year, it continued to be hot, or for reasons related to the prevention and control of the epidemic. “The investors of the headwinding agencies told the Chinese Newsweek that, in the first half of last year, when Tian Yuan Deng had just burst into a fishing video, the agencies in which he was based began to notice the outdoors, from which the camping industry became visible. According to China’s Outdoor Union, about 130 million people were involved in outdoor leisure activities, and 6,000,000 people were keen on such outdoors as hiking and climbing, as of the end of November 2019. Professional outdoors are concentrated in first-line, new-line, and second-line cities, and outdoors are becoming more popular among the population. Future intelligence bank data show that the epidemic has reshaped the sports habits of consumer groups, with 59% of the population increasing their traditional physical fitness, such as outdoors and balls, 23% increasing their outdoors and 15% increasing their camping activities. Indeed, eight years ago, the state continued to issue industrial policies to guide the development of the outdoor and camping industries. In 2014, the State Council issued its Opinions on Accelerating the Sports Industry to Promote Sport Consumption, which proposed to guide the development of such facilities as outdoor camps, foot jockeying, etc. Since then, the State Council, the National Development and Reform Commission, and the National Directorate of Sports have issued numerous documents to promote the construction of self-carried and mountain outdoor camps. Most recently, the State Council, through the National Physical Fitness Plan (2021-2025), has proposed to improve facilities and expand the supply of sports and tourism products and services through the promotion of outdoor sports projects such as ice and snow. “Consumption contributes as much as 60% of China’s GDP, and it is particularly important to boost consumption in the next few years. There has to be a catch everywhere, and camping happens to be that concept.” Flying pig data show that in 2022, “Five Ones”, Chengdu ranked second in many popular camping cities. On 25 May, Chengdu first demarcated and published 18 park greenway camping areas. “It is true that Chengdu is considering some normative guidance for the camping industry to bring about harmony and a dynamic balance between people and nature.” Cheng Metropolitan Committee’s Advocacy Department told China Newsweek. In addition to actively opening public camps in Chengdu, Guangzhou City's Haiju District has tried to organize camping parties under the Guangzhou Tower in collaboration with the “Camp for the Wild.” Cities such as Changsha and Lake County have also approached camping businesses to look for possibilities for the camping industry to bring to the city. “A camping is a two-way product of urban development and individual demand. For the time being, the country's camping market continues to grow at a high rate, and as people's perception of camping deepens, camping becomes a very natural way of life. According to Chairman Lu Xiaohua, China's camping industry, despite its late start, Chinese consumers have gained their own aesthetic and value recognition, reacting more quickly to the tide and becoming more willing to accept new things. However, it is not clear at this time whether this hot tide is a turning point in the industry or is a disillusionment. “I personally believe that outdoor heat is not a windy wind.” According to Lu Xiaohua, the direction of the camp market can be judged by reference to the sports market. “Sports were also a small market at the beginning, when the world began to watch the sports market, with the subsequent introduction of sports feeders and footwear, accompanied by large-scale marketing campaigns and rapid growth of the industry. He has now seen the movement of luxury goods in the field of camping. On social networks, everyone seems to be playing outdoors, but industry data show that the proportion of participants is still small. Social media and short videos have become the gateway to the world, a magnifying mirror that exaggerates some of the impressions. Monkley, an expert in China and founder of the US-American cabinet, argued that it was too early to talk about the turning point of the outdoor economy. Referring to China’s Taiwan-based industry, she argued that the outdoor economy would burst only when per capita GDP reached $30,000, and that per capita GDP in mainland China had just reached $12,000. As the epidemic subsides, the wind will pass, and it will not be impossible. “When other supplies are available, they will have a diversionary effect. Mokley's analysis states that “on the other hand, the impact of these three years on middle-cost capacity will not recover in a moment and a half and will also constrain their continued input into non-essential outdoor consumption. “When she was consulted by the camping enterprise, she did not recommend that resources be invested in upgrading research and development of new items, as time cycles and economic costs were high, but the returns were high. She observed that, for more than a year, there had been no significant industrial upgrading and that there had been insufficient preparation for software such as corporate organization, administration and space governance. The most developed regions of the global outdoor movement are North America and Northern Europe, where countries are also the most urbanized globally. The more urbanization develops, the more people need natural compensation, and the more economic income increases provide the conditions for this. Mokley said that when GDP per capita had not reached a higher level, it meant that young people, who were the main consumer of the outdoor economy, did not have good capacity to consume, while another major consumer power, urban middle-income, faced “sliding anxiety”. “The number of so-called eruptions, I think, is at least as high as the number of plaza dancers; the quality, more advanced equipment, products, and the way science works, and so on, has deep technical, theoretical research and development. (At the request of the interviewer, Zhang Xian becomes alias) Chinese News Weekly, No. 23, 2022 Written authorization for the publication of the Chinese News Weekly


Note: This is a machine translated version of the Chinese news media article. A mature and nuanced reading is suggested.



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Equipment costs nearly 7,000 yuan per capita. How much money does it cost to send a camping circle of friends?


2022-06-24: [Article Link How long is the camping economy gonna be on fire? Chinese Newsweek reporter, Wang Woo Ni Wei Published in China News Weekly, 2022.6.27. After the “Five Ones” holiday, the country's first great camping player, Zhang Da Peng, was in WeChhat, with dozens more vendors in the mall alone. In the third year of the epidemic, consumption continued to be low, the closed mass public space was too late to recover, and the mall, which wanted to save itself, had to look to the reverse. Before entering China, camping excellence had developed in Japan and Europe and America for 30 years. Because of the different consumption groups, well-known camping brands rarely entered the mall. As a result, Zhang Da Peng is quite certain that in China, Gogogo’s chances of entering the mall are minimal. At the same time as the mall, Zhang Da Peng was found, along with real-estate companies and car brands. “I don't know where they found my contact.” He wondered, “It wasn't about camping, it's all about it now”. By the end of 2020, Díor and Prada, among others, began to explore the concept of outdoors and camping as tides. The new round of the epidemic was spurred by a two-year-old Chinese camping market, the latest in the spring and summer of 2022. “From this year's ‘Five One’, if there's no picture of camping in the circle of friends, it's almost nothing. Taking your own camping photos, like the task to be done. According to the data published in the Little Red Book, the number of “camp-related” searches at the site increased by 746 per cent this year during the “Five One” period. In Little Red Books, more than 3.69 million related notes were searched, while the Weibo “camp” topic received 2.9 million readings a single day, and the shivering “camp” topic received more than 10 billion views. The power of consumption has surged under extreme subject heat. Portable data show that the number of platform camping products has increased almost tenfold since the second half of 2021. At the Jingdong Platform, since April 2022, the volume of commodities in tents, mats and commodities has increased by 229 per cent on a year-on-year basis, and the search volume for camp products has increased by 145 per cent on a year-on-year basis. In 2022, there was an overall increase of over 200% in camp sales in Decanón. Where did the data show that during the “Five One” period in 2022, the number of camp-related products was set at three times the same time? The current market size of China’s camping market, as measured by the AIDS media, and East Wu’s securities, is 38.156 billion yuan, with an industry penetration rate of about 1%, and is still a small market. The growth space is more than 10 times higher than the current market of America and Japan. This is the first time that the disease has occurred in the past few years. There's an explosion between the entry and the step-by-step requirements. As a leisure option, “camping” comes out of a “boom” when a little red book is brushed. Susu is the mother of three children who, prior to the outbreak, had to take the children out of the province at least twice a year. But during the epidemic, they had no choice but to stay in Wuhan. As the hardest hit city in 2020, Wuhan continued to be affected by the reluctance of citizens to spend more time in indoor public spaces and by the fact that playground facilities in the mall were no longer favoured by parents. “The children cannot be kept in their homes, they have to go out and have fun.” The premise of family and parent trips is that they are easy and comfortable. Reading the camping notes on the little red book, Sufi found that standard camping would be equipped with showers, bathrooms, refrigerators and power sources, and that the infrastructure would brighten her eyes, meaning that by buying some of the most basic camping equipment, she could take the children further away from the park, play longer, or even spend the night. After so long, the children needed so much fresh experience that Susu immediately began to prepare for the electric platform. Instead of comparing the attacks on the little red book, she chose a tent, a curtain, two chairs, an air mattress, a carver, and a small boat that could fill the air before the “618.” Susu does not realize that her choice of consumption is the result of a “camp-and-schooling” by merchants and senior campers using a “grain-planting” platform. From the moment she tries to try camping, camping seems to have been Glapping: large tents, fully equipped, low-intensity activities, comfortable experiences, low-saturation colours. In fact, modern camping in Europe and America, which originated in the nineteenth century, began with camping in the early days and extended from travel, hiking and survival in the wild. Camping is often an extreme, variable and primitive natural environment, such as deep mountains, snow peaks, trees or deserts, with tents and other equipment identified as anti-wind, warm, safe, light and search-and-rescue. Glapping, combined with the words “glamorous” and “campping”, appeared in Europe and in Japan in the 1990s. The financial crisis affected overseas travel, and consumers in Europe sought new forms of vacation. The growth in household car holdings and disposable income led to a further upgrading of consumer consumption from traditional field camping to “car camping.” Google trends indicate that intensive camp searches started in 2007, 2013, 2014 and 2015, with significant increases in the search of phrases in the United Kingdom, the United States and Japan, respectively. And after 2015, Japan’s GDP per capita was around $40,000, and Glamping, a more modern infrastructure-based, more expensive form of camping, began to flourish. A 24-year-old player, Zirconan, went through a transition from Camping to Glamping, trying to make Glamping, was a very mature outdoor player. The camping opening dates back to the end of 2016, when he was studying in Canada, where urban parks, small woods, grasses near schools or national forest parks were free camping grounds, and in a beautiful natural environment, where people had a variety of practical little tents, relaxing and relaxing. Friends often come together like this, “naturely it's like sleeping at home, just moving the bed out of the room.” Giahang told China Newsweek. After returning, Zi-Sain began to cross the country with a Land Rover guard. In the temperatures below 30 or 40 degrees Celsius, he reached the peaks of snow, and similar events took place almost every month, usually for about half a month. Because the places he visited were usually undeveloped, the Land Cruisers had to camp. "The eyes are heaven, the body is hell." Players often use that phrase to camp across the country. Cross-country players focus more on camping equipment than on brands and prices. Regardless of how hard it is to prepare for departure, camping is subject to unpredictable conditions. Because of the high threshold of participation, similar camping failed to reach the domestic public. In October 2021, when a sub-ship was attracted to the domestic Glamping tide, with its rich cross-country experience, he discovered that he had started a very different game. “Everyone uses Nordisk as a big white bear, okay, so I'm a big white bear.” Indeed, as early as 2015, Hangzhou discussed the Danish tent brand when it was the country’s first “pretty camping” wind. "Everybody wasn't cold at the time, just look, oh, big white bears are good, big white bears are expensive, few people actually pay." Unlike secondary camping, camping is itself the most important outdoor activity in what is otherwise known as “movement camping”, emphasizing, in addition to comfort, the sense of ritualism and the beauty of photography. It is much bigger than the extreme lightness and portability that foot tents emphasize, so that users can stand and behave within them. A tent of more than 10 kg quality is totally unacceptable in traditional camps, and it is perfectly normal in camps. It is not unusual for a tent to pursue large spaces at $450,000. A branded skyscreen, made of a piece of fabric, would be 2,000 more cheaply. The tents and curtains of the big white bear are far from sufficient to create a fantastic and dissipating atmosphere and a sense of comfort in their homes, and they must be equipped with other fine enough material, such as the egg roll table of the Japanese brand Hang Out, the cups and picnic pans of Snow Peak, the beach folding chair of the Dod, the hot ice drums of the United States of America, the small fan of the Korean Cargo Container, the light of the Moon of Claymore, and the light poles of the lamp set up but sold separately. Submarine is too lazy to describe it as "a bunch of famous things." In camping across the country, his usual equipment includes a flat-priced tent in Decanón, when he buys a camper's camping equipment, but at a cost of $34,000. High-end tourism consumption, caused by the difficulty of leaving the country during the epidemic, expands the high-end consumer population, which is highly camped. According to the data from Maples, China’s emigration ratio has fallen from 52% prior to the epidemic to 1% after the epidemic, while the peripheries have increased from 21% prior to the epidemic to 76% after the epidemic. When I started camping, I observed my changes, "I had to get a whole set of the best. Tents, skyscreens, a table, four chairs, stoves, pots, a little bit more expensive. Thinking of it as "graduation," Ziahang recalled, buying the first set of equipment, and he spent 20,000 grand on it. "As soon as I had these things, I felt like I was good, and then I asked a few friends to look at my new equipment, and that's what it means to show off. To like nature, to follow the tide to experience a new way of life, and to promote relationships with family and friends, this is why Zia is trying to camp. According to the China Camp Consumer Survey 2021, which was completed in October 2021 by the AIDS Consultant, this is also a three-fold objective of consumer camps. The “parent-child camping” group, represented by Susu, is one of the strongest drivers of the incremental camping market. According to Egypt’s research data, “parent-child” is the new element that Chinese camp consumers now most expect to integrate into camping camps. "Technology is a pit." Susu had already prepared a budget of around $1,000 for the first set of equipment. As a beginner, she knew little about foreign cards, apart from being expensive, and naturally chose among high-selling and high-valued national cards. In a folding chair, Snow Peak has a spot price of up to 1,800 Yuan to 2000 Yuan, while the national product plate movers may be one sixth of the former, requiring less than 300 Yuan. But that's only the beginning. After camping a few times, Susu found out that she didn't like the feeling that she was not standing straight in the tent, so she quickly changed the tent. In less than a year of camping, she had invested nearly 30,000 Yuan to upgrade the equipment. The “high start” of the child sail did not “develop”, as he had expected, with the initial purchase of 20,000 pieces of equipment.” “Show it up, today it's better, buy some more tomorrow, and now I don't remember how many things I bought, and nothing more, just as much as I needed to add to my house. Once you start, you find that the equipment will never be bought out." "Technology is a pit." It's the consensus of all campers. Voucher analysts have seen that the rate of repurchase of all items in camping equipment is low, but associated rates are high, and consumption from entry to high levels will increase significantly. According to the above-mentioned study by the Egyptian media, the average cost of camping consumer equipment amounted to $6995.3 a year in 2021. Of this, nearly half, or 47.6 per cent, of the consumers who consumed more than $5,000 in camping equipment, only 26.5 per cent spent less than $300, and another 25.9 per cent spent between $300 and $5,000. In the popular entry market, China’s supply chain, which is the world’s main manufacturing base for camping products, is sufficient to support a national brand that currently relies on imitation of the main price for money. Ningpo’s Stock Exchange Center website shows that Ningpo’s branding movers reached 300 million yuan in 2020, and are expected to break by 500 million yuan in 2021, with an average annual growth rate of more than 40%. According to the 2021 annual newspaper of the professional camping brand, the A-stock listing company Guagai, which was driven by the growth of demand in the country's camping market, the main camper earned more than RMB 920 million a year, an increase of 43.64 per cent over the same year, and realized a net profit of 78614,000 Yuan, an increase of 70.99 per cent over the same period. In 2021, the company produced 239,000 tents and sold 221,800 tents, an increase of 37.96 per cent in production and 31.67 per cent in sales compared to 2020, respectively. The bulk of the tents produced by herds, which are mainly export-oriented, are sold to international markets such as Europe and the United States or Australia and New Zealand in the form of surrogates or stickers. In 2020, the share of offshore operations remained close to 75%. But, with the outbreak of the domestic market’s camp market, in 2021, the home-owned brand business revenue in the Kardashian country exceeded $306 million, an increase of 90% compared to the previous year, far exceeding the growth rate of 28% in overseas operations, with the share in the main business having risen from 25% to 33% in 2020. In the first quarter of 2022, there was a growth of 44% in the export-oriented workers business, compared with a 98% increase in the domestic brand business. At the first quarter of 2022, company management stated that the foreign market would grow steadily in the future, but that the main rate of growth would remain within the country. According to Chen Xu, the Vice-President of a company that listed outdoor goods, in 2021, roadseers earned $117 million in operating out-of-door equipment plates, more than double the increase in large tents, skyscreens, folding chairs, etc. “The camping equipment is currently one of the priority classes of the company's outdoor operations.” The explorer's management stated at an investor's research meeting in May: “The overall camping line of the explorer grew at an overall rate of more than three digits between March and April 2022, higher than the industry's average growth level.” It is natural for Zhejiang, a listed company dedicated to international brand development and replacement gas-filling mattresses such as Decanón, to earn $842 million in business in 2021, an increase of 44.91 per cent compared to the year 2020, of which the domestic business income was 170 million, an increase of 32.97 per cent compared to 2020. Outside the mass market, the demand for high-level markets is being met mainly through foreign brands in China’s proxy channels. “Now all campers are doing one thing – stealing goods.” Zhang Da Peng told China Newsweek. International brands entering China after the outbreak of the domestic market, while rich, such as the Big White Bear, Snow Peak and others, are still popular and difficult to find. “A product such as Snow Peak may be priced at 819 Yuan in official channels, but you can't buy it. As one of the first players in the country to own a big white bear tent in Nordisk, he often bought tents for his friends around 2017. In 2018, he decided to take over Nordisk's power of attorney, when Nordisk's operations in China were limited to the purchase of raw materials, and only one financial officer was assigned to match the sale. In the first year, taking into account the limited needs of friends, Zhang Da Peng ordered only over $1 million. “This thing is so small, and it's so expensive, who knows if it's bought? In 2019, they increased the order to 5 million and sold it again. By 2020, the order volume will double again, and it will remain in short supply. “The market has been outpacing our estimates, so it will be out of order by the end of the season. The country’s well-known high-story tent brand, “The Spirit of Freedom,” also faces the problem of undercapacity. In 2021, the 7,000-sale cloudway plus became a gamer’s chase, and this year, Da Peng decided to place an order with his founder, Wang Jigangdo. "The king says no, there are only 100." And Zhang Da Peng asks, "How many can you give me?" Wang Jie just replied: "Fifty tops, because the distributors have to sell them." The 50 tents come to the hand, they're no longer on the shelf, and the internal digestion is over. On the one hand, companies fear that the high growth caused by the epidemic will not last. On the other hand, even if they want to expand their production, imported materials and sophisticated manufacturing processes used in high-end tents will determine the time it takes to expand their production. “For example, the sewing man in the tent is not the same as the sewing man in the dress. A tent of this size, a nail, is wrong, and the whole fabric is gone. The garment sewing workers are easy to find, but the sewing workers in the tent take many years to mature.” Zhang Da Peng told the Chinese Newsweek. There is currently no measurement of the size of the high-level equipment market, but some international brands’ revenues in China have helped to raise awareness. Snow Peak, created in 1958, was listed at the Tokyo Stock Exchange in 2014 and brand-tested China in 2020, and became a brand-slip shop in BeijingSKP-S. According to the annual report, during the 2021 fiscal year, as a result of the strong trend in global camping demand, Snow Peak earned approximately RMB 1.42 billion, an increase of 53.4 per cent in the same year, and net profits were about RMB 211 million, an increase of 155.8 per cent in the same year. Thanks to the development of Chinese distribution channels and Korea's cross-border electricity suppliers, the Chinese region's revenues amounted to approximately 28,000,000 Yuan, an increase of 163.2 per cent over the previous year. The camp's already on the inside. As a result of the first experience of camping in a commercial camp in Mid-Tone in Guangdong, Zihang had the idea of building his own camp. In October 2021, a camp of about 30 acres, equipped with 100 Yuan camp per person, with showers, bathrooms and fire cooking, was not yet well equipped. The camp was overcrowded, and the smell of barbecues spread all over the camp at night. "I see that this market is good, and I know that the camp is absolutely profitable, and that it's not at any cost." After that, Zihang encountered a camp pattern in Joohai that made him more excited — packed in — like a tented house. The camp was charged 700 Yuan per person for afternoon tea, dinner and one night's tent accommodation experience. After the advent of the “bag-in-house” model, the exact translator – “move-out camping –” – was immediately an inaccurate past. According to research data from the AIDS consultancy, 68.3% of Chinese campers tried to carry their own equipment in 2021, and 56.5% of consumers tried to fit in. It is clear that, for the camp, well-incorporated campers are more profitable than self-inflicted gamers. Submarine counted the camp’s tents, each priced around 3,000 Yuan, with a full set of equipment in about 10,000 Yuan, and about 15 tents, which means that an input of equipment can be controlled at 150,000 Yuan. One tent lives with two people, and ten tents earn $15,000 a night: "I see, yo, this one's good. The first opportunities to smell the camp business were the former farmers and senior campers, with two groups corresponding to the public market and high-end players, respectively. According to the AIDS consultancy, China’s open-camp market grew by almost 78% in 2021, rising from 771 billion yuan in 2014 to 29.9 billion yuan. In the next five years, the camp market is expected to maintain an average annual growth rate of 17.09 per cent, which means that in 2025 the market will reach 56.21 billion yuan. More than a dozen camps in the south of the country have been experienced, and sub-scopic patterns have emerged: the size of commercial camps is usually between 20 and 30 acres, taking into account the camp climate, utilization and input output ratios. On this scale, Zirconian eventually chose a large meadow hidden in the valley, surrounded by mountains, with a small door at the entrance from which it entered and opened. It was discovered by Giahang during a walk along the course of a reservoir, before he wanted to build a camp, but he was not in a hurry until he found a good plot of land. After discovering the place, he first found the village council and then tried to reach out to the forest land contractor living in Canada. First, the lessor offered a high price of 300,000 Yuan a year, and eventually he took about 20 acres of grass from the rent of 160,000 Yuan a year and named it “the secret paradise.” With a dual identity of player and practitioner, the natural environment of Ziaeng’s choice represents the preference of the majority of campers. According to the survey, in 2021, more than half of China’s campers preferred grass- and lake-side camping camps, and only 9.8% of China’s campers preferred desert camping camps. After renting the grass, the biggest question for Ziahang is pricing: "Was the camp just opened, no visibility, 700 bucks per person, would anyone come?" Worried that it wasn't a cave. Maple nests, United States Corps data show that the average daily price of Beijing and Shanghai high-end hotels is also only 709 Yuan and 738 Yuan, while the average daily price of Shenzhen high-end hotels is only 646 Yuan. As the first camping platform in the country, App, who had received information about nearly 1,500 camps across the country, was checked by the founder of the camping platform “Camp for the Wild.” More camps have been seen, and he will soon be able to tell what is good and what is competitive about the quality of the camps. According to his assessment, there are currently more than 2,000 camps around the country, concentrated in the immediate vicinity of the first city, with the largest concentration in the provinces and cities of Beijing, Shanghai, Guangdong, Zhejiang, etc. At the present time, the participation of high-end people has brought strong consumer power to the pro-child camping perimeter, while the camping industry still has enough room for upward mobility in terms of long-term trends from foreign experience. But by the time this round of heat passes, the camp industry will begin to shuffle, when the core competitiveness of the camp is quality, which is high enough to survive. Mr. Shi concluded: “The industry has a fire in it, the poor-quality camp is already rolling inside, and it is important to keep the pattern out of price wars. However, a survey of satisfaction with camp consumption showed that one of the lowest levels of satisfaction in China's camp consumers'camps in 2021 was price, while overall level of satisfaction with camp consumption, including security, environmental dimensions, etc., was higher. The chief analyst for the AIDS consultant, Zhang Yi, believes that long-term access will be facilitated if camp operators are able to improve the efficiency of camp operations and reduce operating costs and prices. After weighing it, Zihang decided to take the high-quality route of “excellent camping and outdoor lifestyle.” “A lot of people go through it once, and there's a photo of camping in the album, so it's OK, and they don't have to come. Kobayashi believes that only if the Whites really like camping, when they grow into deep players, can their camp have more room for development. “Come to my camp, I'll play with you, you can not like my camp, but you must like camping. In order to accommodate the different consumer populations, the camp was divided into self-armed areas, mid-end areas using State-made tents and high-end areas using international brands such as Big White Bear and DoD, with corresponding price ranges of 100 Yuan, 499 Yuan and 599 Yuan to 699 Yuan, respectively. Initially, Ziain judged the input of a camp to be around 400,000 Yuan and could return six months later, but by the time it opened on 5 April 2022 he found that he had actually invested more than 700,000 Yuan. Camping is heavily affected by the weather, while the spring and summer rains in Guangdong affect the length of operations and damage carefully constructed landscapes, stone roads and other infrastructure, and the continued maintenance of investments is beyond the expectations of Zirconian. By mid-May, the camp had a occupancy rate of about 50 per cent, and Ziain found itself underestimating the share of consumers with their own equipment, all of which led to a longer cost recovery cycle for the camp. On the other hand, in the well-received high-end camp in the Huang Po district of Guangzhou, the price of the big white bear tent, which was packed in on the weekend, was as high as 1880 Yuan for one night, a challenge. Frankie, an appm partner, told the Chinese Newsweek that the camp, located in Tianqung Forest Park, was only 10 kilometres from the city of Guangzhou and had an excellent landscape. The site was designed by Frankie for its clients and the contractor never found a good development perspective, and the lessor was not satisfied with the rent but was a partner in the camp because the plot had great advantages in determining the location and landscape of the camp's competitiveness. The three partners, with architects and photographers, have very strict visual controls in the planning of the camp, and the team has focused on moving past the experience gained in high-end hotel design and on increasing the details of camp orientation, which, together with over a million investments, have distanced the camp from other camps on the market. The player was also born after the camping boom of 2021, when he decided to be a camping platform. “After camping, we found a field, and then we went a week later, and we found that it was ‘lost’. According to Secretary Shi, the current social media platform focuses more on the flow of camping than on the orientation of the beginners, leaving many newcomers unaware of how to protect the natural environment while camping. But to do so, he found that the market was mixed, that standards varied and that the pictures and infrastructure information provided by the merchants were not necessarily real, and that this could upset consumer enthusiasm and confidence in the camp. Despite the fact that “no” camps have been verified by teams, they continue to receive complaints from consumers about misinformation and bad experiences. In an emerging industry, at this stage, he prefers to recommend a high standard camp such as ampm as a model. “The search for the land is not going to be profitable in two or three years.” In his view, the profit model as a platform is not an immediate consideration, and the search for the land is still a small team in the south of the country, stretching its capacity to expand its operations in such places as Beijing. For camp operators, land compliance is one of the greatest risks, and Ziain has specifically confirmed that his leased grasslands are forested land rather than cropland. According to the Forestry Law of the People's Republic of China, permanent buildings cannot be built on forest land temporarily used, “but tents are mobile and should not be counted as buildings. In fact, article 38 of the Forestry Law of the People's Republic of China states: “Where temporary use of forest land is required, it shall be authorized by the forestry authorities of the people's government at the county level or above; temporary use of forest land shall normally not exceed two years. “The operator is uncertain as to whether this law applies in the camp, and it can be ascertained that the camp's infrastructure has been invested in such a way that few are willing to plan its operations for a short two-year cycle. The National Standardized Management Committee had issued in 2015 the Code for the Construction and Service of Leisure Camps, which set out principled requirements in terms of site selection, planning, infrastructure, environmental labelling guides, safety and security. How these requirements are refined, implemented and monitored is an issue that will need to be clarified in the future. Notably, in 2017, the Shanghai City Tourism Bureau took the lead in introducing the Code for Construction and Services of Operational Tent Camps, which sets out more specific requirements in terms of basic conditions, construction, services, packages and integrated management of the camps. “It is now the government’s attention that is most needed.” Speaking of the most pressing needs of the moment, he spoke out of his mouth. In his view, issues such as land use, safety and the environment were the curse of the industry, which would suffer if there were extreme negative events if they were to remain in an unregulated grey area for a long period of time. “The Age of War”: a future that can't be seen The new brand of camping lanes has been financing more frequently since the end of last year. Camp lanes, in November 2021, the Great Hot Wilds melted to tens of millions of yuan in angels, and Hi King melted to millions of yuan in March this year. For the first time in April of this year, hot equipment branders accepted external investment from China’s capital of nearly RMB 1 billion. Also in April, the brand conglomerate, ABC Camping Country, received millions of dollars in capital investment on the Angel Wheel. More capital is still waiting. “The industry is too early and the share of newcomers is too high. At this stage, it has been difficult to find suitable investment targets. Zhang has seen the camps, but most of the camps are currently inhabited by people who are unable to replicate them in large numbers. “This is what we're going to pass.” He said that there was a higher degree of individualization of the camp, such as landscape, than of the population. At the end of the day, Zhang was of the view that the most likely way out of a major company was through brand pools such as ABC Camping Country, Outland and Gogogo. “You'll find, for example, Academy Sports + Outdoors and Japan's L-Breath, big companies like this are all channel-driven. Both the replicability of the channels and the quest for scale-up are better suited to capital." But it's still not a good time to get in. "We have two thermometers to measure the timing. “A thermometer is to see when consumers will be willing to buy equipment in the camp outside the tea in the afternoon, and more similar value-added consumption means that they can contribute a higher income to the camp and that the proportion of old customers in the camp has increased. Another thermometer is that the differentiation of domestic brand products can fill the door of a conglomerator, which means that the supply is already very rich.” In fact, the Māori rate for equipment products such as tents is not high compared to the beauty industry. In 2021, Snow Peak had a Māori rate of 55%, while the Māori rate for the predominantly popular market is only 22.94%, compared with 33.94% for the domestic market, which is higher than the foreign market, which is dominated by substitute workers. To be more profitable, national product plates must increase product research and development to capture greater profit margins in increasingly competitive markets with brand influence, original designs and supply chain advantages. But self-innovation of equipment, including tents, was very difficult. Prior to the outbreak, M Square’s manager, Crystal, used to be a travel bag, sold his products overseas, and, after the outbreak, the exit was frustrated, and she was a Glamping player, and she developed the idea of making original camping equipment products. “These international brands have accumulated for decades or even centuries, and they are already extremely rich.” In a hot market, Crystal is not safe, which means a lower output than a direct copy, and she is quite sure that once a good product is produced, it will be copied by the merchants. "It's the "era of war" in industry." Zhang Da Peng smiled like a metaphor. As the first person to take over Nordisk’s power of attorney, Zhang was quick to expand the competition for agency after witnessing the first player becoming a businessman. “But these two years, some people can’t play anymore, and brand names are recycling the power of proxy. In the face of brands that have no voice and limited profit space, agency is a fragile business. Jang Da Peng argues that, in addition to a natural disadvantage, “unknowing camping” is also a fatal disadvantage for practitioners. "All they know is it's a profitable business, but do you see them camping normally?" At the end of the industrial chain, Big Peng values his authority as a country’s first-generation player in product and brand judgement. Gogogo has built an ecosystem that is supported by membership, in which early players like Jang Peng critically judge and screen brands and products worth promoting, spreading to the general public through these members with the power and influence of communication. "We are now focusing on branding, so that you know that the product is copied, and I'm willing to pay a premium for it." Gogogo's exhilarating over the current branding campaign, Zhang Da Peng wants to open a huge outdoor chain like WILD-1 in Japan. Zhang Da Peng is optimistic about the Chinese brand that a conglomerate will be loading. In his view, once Chinese firms that start off with imitation have completed capital accumulation, it is entirely possible to hire internationally recognized designers to catch up on design and even outpace big cards. The only question is: Who lives to the future? Is the outdoor heat a vanity? After a year of camping, Susu has become an influential parent-son camper for Little Red Books. At first, she shared photos of camping, but soon many people trusted her to ask for details of the equipment, more often than not, and she shared pictures of the equipment she carried in each camp. Now, as a result of sharing his own son's experience in camping, Susu's account has accumulated nearly 40,000 fans, with 165,000 points of praise, and a number of brands have found her partner. Susu’s influence as a camper depends on how long the camping industry can be hot. “We judged last year after watching the industry that it would not be so hot this year. This year, it continued to be hot, or for reasons related to the prevention and control of the epidemic. “The investors of the headwinding agencies told the Chinese Newsweek that, in the first half of last year, when Tian Yuan Deng had just burst into a fishing video, the agencies in which he was based began to notice the outdoors, from which the camping industry became visible. According to China’s Outdoor Union, about 130 million people were involved in outdoor leisure activities, and 6,000,000 people were keen on such outdoors as hiking and climbing, as of the end of November 2019. Professional outdoors are concentrated in first-line, new-line, and second-line cities, and outdoors are becoming more popular among the population. Future intelligence bank data show that the epidemic has reshaped the sports habits of consumer groups, with 59% of the population increasing their traditional physical fitness, such as outdoors and balls, 23% increasing their outdoors and 15% increasing their camping activities. Indeed, eight years ago, the state continued to issue industrial policies to guide the development of the outdoor and camping industries. In 2014, the State Council issued its Opinions on Accelerating the Sports Industry to Promote Sport Consumption, which proposed to guide the development of such facilities as outdoor camps, foot jockeying, etc. Since then, the State Council, the National Development and Reform Commission, and the National Directorate of Sports have issued numerous documents to promote the construction of self-carried and mountain outdoor camps. Most recently, the State Council, through the National Physical Fitness Plan (2021-2025), has proposed to improve facilities and expand the supply of sports and tourism products and services through the promotion of outdoor sports projects such as ice and snow. “Consumption contributes as much as 60% of China’s GDP, and it is particularly important to boost consumption in the next few years. There has to be a catch everywhere, and camping happens to be that concept.” Flying pig data show that in 2022, “Five Ones”, Chengdu ranked second in many popular camping cities. On 25 May, Chengdu first demarcated and published 18 park greenway camping areas. “It is true that Chengdu is considering some normative guidance for the camping industry to bring about harmony and a dynamic balance between people and nature.” Cheng Metropolitan Committee’s Advocacy Department told China Newsweek. In addition to actively opening public camps in Chengdu, Guangzhou City's Haiju District has tried to organize camping parties under the Guangzhou Tower in collaboration with the “Camp for the Wild.” Cities such as Changsha and Lake County have also approached camping businesses to look for possibilities for the camping industry to bring to the city. “A camping is a two-way product of urban development and individual demand. For the time being, the country's camping market continues to grow at a high rate, and as people's perception of camping deepens, camping becomes a very natural way of life. According to Chairman Lu Xiaohua, China's camping industry, despite its late start, Chinese consumers have gained their own aesthetic and value recognition, reacting more quickly to the tide and becoming more willing to accept new things. However, it is not clear at this time whether this hot tide is a turning point in the industry or is a disillusionment. “I personally believe that outdoor heat is not a windy wind.” According to Lu Xiaohua, the direction of the camp market can be judged by reference to the sports market. “Sports were also a small market at the beginning, when the world began to watch the sports market, with the subsequent introduction of sports feeders and footwear, accompanied by large-scale marketing campaigns and rapid growth of the industry. He has now seen the movement of luxury goods in the field of camping. On social networks, everyone seems to be playing outdoors, but industry data show that the proportion of participants is still small. Social media and short videos have become the gateway to the world, a magnifying mirror that exaggerates some of the impressions. Monkley, an expert in China and founder of the US-American cabinet, argued that it was too early to talk about the turning point of the outdoor economy. Referring to China’s Taiwan-based industry, she argued that the outdoor economy would burst only when per capita GDP reached $30,000, and that per capita GDP in mainland China had just reached $12,000. As the epidemic subsides, the wind will pass, and it will not be impossible. “When other supplies are available, they will have a diversionary effect. Mokley's analysis states that “on the other hand, the impact of these three years on middle-cost capacity will not recover in a moment and a half and will also constrain their continued input into non-essential outdoor consumption. “When she was consulted by the camping enterprise, she did not recommend that resources be invested in upgrading research and development of new items, as time cycles and economic costs were high, but the returns were high. She observed that, for more than a year, there had been no significant industrial upgrading and that there had been insufficient preparation for software such as corporate organization, administration and space governance. The most developed regions of the global outdoor movement are North America and Northern Europe, where countries are also the most urbanized globally. The more urbanization develops, the more people need natural compensation, and the more economic income increases provide the conditions for this. Mokley said that when GDP per capita had not reached a higher level, it meant that young people, who were the main consumer of the outdoor economy, did not have good capacity to consume, while another major consumer power, urban middle-income, faced “sliding anxiety”. “The number of so-called eruptions, I think, is at least as high as the number of plaza dancers; the quality, more advanced equipment, products, and the way science works, and so on, has deep technical, theoretical research and development. (At the request of the interviewer, Zhang Xian becomes alias) Chinese News Weekly, No. 23, 2022 Written authorization for the publication of the Chinese News Weekly

Note: This is a translated version of the Chinese news media article. A mature and nuanced reading is suggested.

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