Is a 30,000 yuan ticket for a luxury train worth it?


2022-08-06: [Chinese Article Link]  Sitting on the moving train, through the savannahs, lakes, Huyang, Gobi Xu Xu Xu, a picture of the oil is right in front of the window, with fine decorations and delicious meals in the window. This is Monjon's vision of luxury tourism. In June of this year, she and her mother took the New Orient Express in Xinjiang and purchased the “upgraded blue diamond” at a cost of 30999 Yuan/person — a double-carrying car that folded the original four-person car into two sleepers. For 17 days, from the north to the south, China's largest inland freshwater tossing lake Bosten Lake, the lavender of Narati, the Mystery Gorge of Tianshan, the Westernly Flying Restaurant and the Tajiks, both men and women, have made Monjing feel “no regrets”. The train attendant introduced her. The natural beauty of Xinjiang was impressive, but she felt that tourism was more like a means of transportation, “in general, it was a pleasant journey, but because it was not a tourist railroad, the view outside the window was more common. Train travel abroad is a common mode of travel, with the California Breeze in the United States, the Japan Four Seasons, etc., being well known as luxury trains. In China, there are also tourism columns, such as the Panda Train, at a cost of $1,000, but high-end rail travel is scarce. The new Orient Express, built by Urumqi Railways, became operational in 1999 and opened up to tourists from abroad in recent years. The head of the New Orient Express operator’s Chinese language travel brigade, Chan Ying, said to the Chinese Newsweek, “The New Orient Express is now sold in October, and its journey has not yet been launched in October, but more than 40 of its 64-seat ‘Gold Drilling’ carriages have been reserved. On 3 July, another high-end tourist train, the Hullenberg, was launched from Harbin on a five-day and four-night journey covering grasslands, forests and volcanic landscapes, carrying only 44 people at a price of 20999 ~ 26999Yuan/person. Domestic tourism has recently rebounded, and high-end tourism has picked up rapidly. The founder of China News Week, an industrial economic advisory body, has told China Newsweek that the tourism industry has been bleak in the past few years, with much of its product supply outweighed demand, but the high-end tourism market is the opposite, high-quality high-end vacation products are very limited, and luxury train tours complement market demand. A million dollar fare, isn't it worth it? Mon and her mother boarded the New Orient Express in Urumqi on 7 June. She arrived shortly after her return, attracted by this high-end train two years ago, but this time on her birthday, she and her mother signed up as soon as the epidemic had not been possible. Before you get on the bus, Monjung and New Orient Express are photo-copped with an iron mark on their car. From Urumqi, they traveled all the way through Queton, Ipshares, garages, North Tut, which is the season when I plow grasses flourish, look out through the windows, the blue sky and the grass traverse, and the blue, white, green, yellow and ash are present in harmony in the same landscape. In 17 days, she was riding through shallow water bays, and she was riding camels through the Mysterious Grand Canyon of the Tianshan, where the Gobi made her feel “apathy and beauty”. In the desert lake, she saw a black swan fishing, and she thought it was a very interesting journey. In terms of the experience of the journey itself, the sense of this kind of travel is entirely new. At the end of June, Liu Qianbin, the founder of the boat, was invited by the Hullenberg to experience the “Travel of Volcanic Forest Savannah.” After being affected by the Beijing-Shanghai epidemic, only a dozen guests were present. The five-day and four-night journey fare for the Hullenberg summer period ranged from 20999Yuan/person to 26999Yuan/person, and Liu Jianbin was housed in the highest-priced 12.1 m2-m2-top gold house, with an average downfall of approximately 5,400Yuan/persons per day. Summer is not the most spectacular season in the region, and he was most impressed with a sunset dinner in his car. On the train where the Toothstones went to finish the station, cattle were occasionally seen in the prairies outside the windows, the evening sun came through the car, and he was reminded of the experiences of a Western-West combination, a plated Quinoa salad, a silver cod, and a panty salami. However, for Munjing, it may not be possible to opt again for a “luxury train” approach at a later stage. During the 17-day journey, Monjing stayed in his car for only four or five nights and was accommodated in local star hotels or residential accommodation for the rest of the time. The 17-day tour route of the New Orient Express consisted of three types of blue drills, upgraded blue drills, gold drills at a cost of 22999Yuan, 30999Yuan and 42999Yuan, respectively. In contrast to the normal train, the New Orient Express has a “housekeeper” service. Monjing said that more than 20 people in the Blue Drilling Car were under the responsibility of a “housekeeper.” The butler brought her cakes and camels for her birthday. To the satisfaction of Munjing, the operators arranged for receptions in various locations, and in Queton, a small tour opening was prepared on the ground. In Kashi, the operator invited the local choreographers in their national costumes, dancing in their national dances, remembering a Kash restaurant arranged by the operator, with a golden hall, a high dome, a Western feature, and a few people performing wires. Train travel is still difficult compared to the pleasant journey. Because only gold drills have separate bathrooms, showers, blue drills and upgraded blue drills share a bathroom, showers, and showers sometimes have to be queued. "The bath time is allocated to the compartment, but basically no one follows. There are two single beds measuring 12 square metres with separate baths. The train's entertainment compartments can drink, sing K, and the interior is simple, with a small screen TV equipped with microphones, sound boxes, only sofas, two short teas and no light in the bar. The car space is also limited, and the upgraded blue diamond compartment occupied by the mothers and daughters of Meng is less than 10 square metres. Monjing said that the upgrading of the Blue Drilling Box is exactly the same as the high-level soft-blank layout of other regular trains, but only more sophisticated. Although Mumbai is a “upgraded Blue Drilling,” it is different from the four common Blue Drilling Rooms, which enjoy double room on the train, but is in line with the “Blue Drilling” guests at the Landing Hotel. This has caused some disappointment in Monjing, who feels that the extra money spent is of little value. In particular, the large number of new oriental Expresss and the capacity of 204 people to sit on them, which can easily put pressure on management. "We drilled in the same hotel as the blue, and we had to rob them off the train." Monjing said. In spite of the 17 days of travel, and the train and bus alternated, Monjon felt that the trip was tight. One night, they arrived at the hotel at more than 12 p.m. “The whole trip was very hasty and then exhausted.” Menjing said. Limited high-end tourism products In March 2021, after the birth of the second generation of the new Orient Express, which was remodeled by the Urumqi Railways, Xinjiang visited Xinjiang. As a result of the high cost of rehabilitation, coupled with the impact of the epidemic on the tourism industry, the Chinese documentation brigade, after consideration, launched the first line of the new East Express in July 2021 for the domestic market. In the past, tourism was popular because it was “high value for money” and, according to the Japanese, it has been very popular among the elderly because of the loss of railway mobility to some of the hotel accommodations. However, he has gradually captured changes in demand in the tourism market. Guests have tended to travel in depth over a long period of time, with a wealth of content, from the pursuit of value for money to a sense of experience. According to the founder of the think tank, Zhou Zemin, high-end accommodation products are lacking, and luxury trains can fill the gap in the high-end tourism market due to the vastness of China's western region and the distance between points, especially in the counties where some tourist attractions are located. “The greatest advantage of train travel is the ability to travel on a `one-line multi-trip' basis, using a variety of modes of transport, such as trains and cars, to save travel time.” The Japanese language says, “The north and south of Xinjiang are vast, and the pressure would be great if they were to travel only by car.” “In Xinjiang, the speed of the train is better than that of the car, which is 120 to 160 kilometres per hour and is limited to 40 to 60 kilometres per hour. Adding high-end passenger arrivals and waiting for a green lane would save a lot of time.” Moreover, he cited the fact that the Tourist Unit was now able to reach the nearest train station to the landscape, which was an advantage for cars. For example, a regular tourist travels to the Cocoto Seascape area for five to six hours to drive a car from Canas, but the special platoon can drive directly to the nearest railway station from the scene zone, where it takes only 40 minutes to reach the scene. In June and July, when Xinjiang travel entered the season and the tourist population was full, Karnas was overcrowded, but guests of the New Orient Express took the VIP route and entered the area in a one-stop mode by direct traffic to the scenery area. “It costs 56,000 dollars to each car, and even our staff are responsible for the check-ups, and a lot of things are missing in the middle.” Despite the advantage of the train in terms of travel, Money-Japanese admitted that, as a new product, the operator was still trying to figure out how to do a high-end column. He recalled that during his first trip, many of his luggage had been picked up by guests themselves; from the second trip, all of his luggage had been delivered directly to the train compartments by logistics personnel before their arrival. High-end tourism products, focusing on experience, need to be constantly sharpened in detail, which is the biggest difference from low-cost tourism products and the short cut of the current high-end tourism market in the country. When Liu Jianbin's party boarded the Harbin Palace station, the operator arranged a violin accompaniment and also described the history of the railway tracks — the East Qing Railway built 100 years ago. Liu Qianbin suggested, however, that there should be more localized elements in the journey. The travel route of the Hullenberg is a historicly well-known Tungqing railway, along which there is a lot of historical and cultural heritage. When you board the Hullenberg, Liu Qianbin sees the inside view of the restaurant. Liu Qianbin, who has long been involved in high-end tourism, argues that the supply of high-end tourism products in the country is limited in the event that travel is blocked. While Shanghai, Beijing, Shenzhen, etc. are somewhat affected by the epidemic, the overall warming of the market has led to an increase in the demand for travel. The first year of operation of the new East Express has been more affected by the epidemic. Money and Japanese has revealed that, despite the good sales of previous routes, the impact of the epidemic has affected customers in Guangdong, Nanjing, and elsewhere. The local epidemic has also affected travel, with all new East Express tourists gathering in Urumqi last October, but eventually returning all. In the first half of this year, customers such as Shanghai, Zhejiang, and Beijing withdrew their votes, as well. However, after the summer tourism boom this year, the sale of the New East Express has also increased. According to Chan, this year’s New East Express has now been sold to October. In his view, the market recognition of the New Orient Express was due, on the one hand, to the uniqueness of the product, and, on the other hand, to the increased demand for high-end tourism in the country, which increased in the purchasing power of high-end tourism in the wake of the obstruction of travel, “if not, the existing prices would have to be accepted in the domestic market, which would require a process”. Liu Zhiwei, founder and chairman of the Beijing Group, told the Chinese Newsweek that, over the past five years, even before the outbreak, China’s tourist population had been on a general downward trend, ranging from 10 to 20 per cent across the landscapes, reflecting the problem that the tourist sales industry was facing a failure to meet rapid changes in the consumer market, particularly the need for a young consumer market. The cost of the input is high. Is the business model profitable? Although high-end train tours are well received, their business models are still being questioned, owing in part to their high cost. An unnamed Urumqi Railways staff member told the Chinese Newsweek that the New Orient Express was a star product of many years of local operation, with good social and economic benefits, and that, after the expiration of its old body in 2019, it had a continuous source of guests, thereby opting for the renovation of the new body and continuing the operation of the project. The renovation took place in Qingdao and lasted for one year, with 48 million Yuan and more than 2 million Yuan in later soft-loadings, and more than 50 million Yuan in total. The new Orient Express followed the previous design, and the above-mentioned staff revealed that the old car was used mainly for board, while the furniture of the new car was all wooden, and that the details were reinforced with small refrigerators for each compartment, air conditioners were air-regulating and gold-drive compartments were equipped with safes. In 2022, the New East Express was scheduled to run 13 times. According to the information available, the New East Express has a full capacity of 204 people, and even in the cheapest blue drill, 22999Yuan/person count, the New East Express has an income of 6099000Yuan per year. By contrast, the Hullenbergs are much more profitable because of the high cost of input, the short number of days on the line, and the fact that there are only 44 seats. The Hullenbergs were officially launched on 3 July this year as a high-end tourism column created jointly by the Stars and Viewing Train, the Harbin Railways, and the City of Hullenberg. Hullenberg’s operator, Starview Tourism, once told the media that it would cost nearly $100 million to adapt. If it were to run three times a month, 36 times a year, and only 4277 million Yuan a year. However, the two trains are still under pressure to make a profit because of the low season of tourism in the north-west and north-east, which does not exclude the possibility of two trains being suspended during the low season, combined with the costs of operation, follow-up renovation, etc. Money-Japanese suggests that, even if full capacity is achieved, more than $60 million a year will be collected, of which fares paid by the operator to the railway authority are still not sufficient to support the cost of remodeling the car. Together with the cost of personnel, the cost of hotel meals, and the cost of distribution by travel agencies, the operator’s profit is only around 10%. According to the above-mentioned iron workers, high-end rail trips require continuous operation. Money-Japanese claims that there is a real pressure to recover costs, but that building a branded train will also have a greater effect in itself than it will gain in the short term. According to Liu Qianbin, in the four-and-five-day route of the Hullenberg, the time is a little short. It should be longer for high-end experience, for example, eight days and seven nights, to be able to demonstrate the advantages of a train, to be able to combine different destinations, to be more irreplaceable than conventional land tourism, to be more experienced by tourists, to have higher premiums, and to have less pressure on sales. Even if high-end rail trips are not profitable in the short term, the product can be used by operators to tap other routes and talk about cooperation with other places. A successful sample would help to expand the business network, and overall operations would be more scalable if some cities in the west could be connected in the future. In some countries, high-end rail trips are well under way. Some insiders say that the Hullenberg is based on Japan’s top train, Kyushu Seven Star. In 2006, Japan officially introduced a “show-and-see” policy. Railway companies also joined forces to create multiplier effects by integrating railway transport services, entertainment services, hotels, etc., and combining local tourism resources. The Seven Stars of Kyushu were launched in 2013 and, according to the East Ocean Economy, was produced jointly by Kawasaki Heavy Worker, Japan and JR Kyusaki, at a cost of about 3 billion yen, or about 155 million yuan. Compared to the luxuries of the country, the seven stars of Kyushu are custom-made, decorated, and the most expensive suite has full glass for viewing purposes, both in construction and in railway design. In Kyushu, there are 14 boxes with a maximum suite of about 21 square metres, travelling around Kyushu to experience pottery, hot springs, local wine and the charm of nature. However, the four-day and three-night journeys were also expensive, ranging from JPY 159,000 to JPY 2090,000 per person, corresponding to RMB 81,000 to 106,000 Yuan. “The high iron itself is a major transport solution, able to wear multiple tourist attractions and to reorganize the experience and consumption of tourism products.” Liu Xianxie argued that “at present, tourism in the country is mostly at the primary, rough and integrated level.” By way of an example of his train trip to the Napa Valley in the United States in 2015, Liu Jie-hye travelled all the way to the famous wine farm in the valley, where tourists ate steaks and wine on the train. “The local cultural content is not only something that can be displayed, but also something that can be felt, touched and consumed. This year, the railway passenger market has been hit by the epidemic. According to the National Railways Authority, in June this year there were about 16,700 railway passengers, a 32% reduction from the previous year’s period. According to insiders, China’s railway sector is more security-oriented. Often, priority is given to regular buses, such as freight, high iron, and passenger transport, and tourism lines are used as temporary additions to vehicles, often at the end of the operating schedule. In the case of the New Orient Express, in the course of the renovation, the irons referred to China's proposals for curtain decorations, bedding, cleaning materials, etc., but the train hardware rehabilitation programme was ultimately determined by the irons due to the security and more stringent requirements of the car's remodelling. The tourism column is carried out by the Railways Authority in cooperation with the operators, which generally provide the vehicle body, and the operators are responsible for the operation of lines such as the New East Express and the Hullenberg, for example, whose train drivers, some of whose crews are members of the Railways Authority, while other butlers, local companions, etc. are the operators. This requires closer cooperation between the two sides, and industry sources claim that the company under the flag of Seng Weiwei has also hired personnel who were formerly in charge of the movement control in the railway system to gain a better understanding of the rules. Some places have paid increasing attention to the tourism column. In the case of the Urumqi Railways Bureau, where the New East Express is its innovative product, its staff told the Chinese Newsweek that, with the exception of regular daily shifts, the schedule for the New East Express is the best in all the trains this year. “The New East Express is our star product, and in order to ensure the interests of our clients, we will all give priority to the New East, making every effort to ensure that tourists have sufficient time to travel on the ground and that the train arrives overnight. (At the request of the interviewer, Mengjing is an alias) Published in China News Weekly magazine, 2022.8.8, No. 1055 Journal title: High-end tour of the luxury train "Try Water": 10,000 yen? REPORTER:


Note: This is a machine translated version of the Chinese news media article. A mature and nuanced reading is suggested.



Trending News

What China Reads


Is a 30,000 yuan ticket for a luxury train worth it?


2022-08-06: [Article Link]  Sitting on the moving train, through the savannahs, lakes, Huyang, Gobi Xu Xu Xu, a picture of the oil is right in front of the window, with fine decorations and delicious meals in the window. This is Monjon's vision of luxury tourism. In June of this year, she and her mother took the New Orient Express in Xinjiang and purchased the “upgraded blue diamond” at a cost of 30999 Yuan/person — a double-carrying car that folded the original four-person car into two sleepers. For 17 days, from the north to the south, China's largest inland freshwater tossing lake Bosten Lake, the lavender of Narati, the Mystery Gorge of Tianshan, the Westernly Flying Restaurant and the Tajiks, both men and women, have made Monjing feel “no regrets”. The train attendant introduced her. The natural beauty of Xinjiang was impressive, but she felt that tourism was more like a means of transportation, “in general, it was a pleasant journey, but because it was not a tourist railroad, the view outside the window was more common. Train travel abroad is a common mode of travel, with the California Breeze in the United States, the Japan Four Seasons, etc., being well known as luxury trains. In China, there are also tourism columns, such as the Panda Train, at a cost of $1,000, but high-end rail travel is scarce. The new Orient Express, built by Urumqi Railways, became operational in 1999 and opened up to tourists from abroad in recent years. The head of the New Orient Express operator’s Chinese language travel brigade, Chan Ying, said to the Chinese Newsweek, “The New Orient Express is now sold in October, and its journey has not yet been launched in October, but more than 40 of its 64-seat ‘Gold Drilling’ carriages have been reserved. On 3 July, another high-end tourist train, the Hullenberg, was launched from Harbin on a five-day and four-night journey covering grasslands, forests and volcanic landscapes, carrying only 44 people at a price of 20999 ~ 26999Yuan/person. Domestic tourism has recently rebounded, and high-end tourism has picked up rapidly. The founder of China News Week, an industrial economic advisory body, has told China Newsweek that the tourism industry has been bleak in the past few years, with much of its product supply outweighed demand, but the high-end tourism market is the opposite, high-quality high-end vacation products are very limited, and luxury train tours complement market demand. A million dollar fare, isn't it worth it? Mon and her mother boarded the New Orient Express in Urumqi on 7 June. She arrived shortly after her return, attracted by this high-end train two years ago, but this time on her birthday, she and her mother signed up as soon as the epidemic had not been possible. Before you get on the bus, Monjung and New Orient Express are photo-copped with an iron mark on their car. From Urumqi, they traveled all the way through Queton, Ipshares, garages, North Tut, which is the season when I plow grasses flourish, look out through the windows, the blue sky and the grass traverse, and the blue, white, green, yellow and ash are present in harmony in the same landscape. In 17 days, she was riding through shallow water bays, and she was riding camels through the Mysterious Grand Canyon of the Tianshan, where the Gobi made her feel “apathy and beauty”. In the desert lake, she saw a black swan fishing, and she thought it was a very interesting journey. In terms of the experience of the journey itself, the sense of this kind of travel is entirely new. At the end of June, Liu Qianbin, the founder of the boat, was invited by the Hullenberg to experience the “Travel of Volcanic Forest Savannah.” After being affected by the Beijing-Shanghai epidemic, only a dozen guests were present. The five-day and four-night journey fare for the Hullenberg summer period ranged from 20999Yuan/person to 26999Yuan/person, and Liu Jianbin was housed in the highest-priced 12.1 m2-m2-top gold house, with an average downfall of approximately 5,400Yuan/persons per day. Summer is not the most spectacular season in the region, and he was most impressed with a sunset dinner in his car. On the train where the Toothstones went to finish the station, cattle were occasionally seen in the prairies outside the windows, the evening sun came through the car, and he was reminded of the experiences of a Western-West combination, a plated Quinoa salad, a silver cod, and a panty salami. However, for Munjing, it may not be possible to opt again for a “luxury train” approach at a later stage. During the 17-day journey, Monjing stayed in his car for only four or five nights and was accommodated in local star hotels or residential accommodation for the rest of the time. The 17-day tour route of the New Orient Express consisted of three types of blue drills, upgraded blue drills, gold drills at a cost of 22999Yuan, 30999Yuan and 42999Yuan, respectively. In contrast to the normal train, the New Orient Express has a “housekeeper” service. Monjing said that more than 20 people in the Blue Drilling Car were under the responsibility of a “housekeeper.” The butler brought her cakes and camels for her birthday. To the satisfaction of Munjing, the operators arranged for receptions in various locations, and in Queton, a small tour opening was prepared on the ground. In Kashi, the operator invited the local choreographers in their national costumes, dancing in their national dances, remembering a Kash restaurant arranged by the operator, with a golden hall, a high dome, a Western feature, and a few people performing wires. Train travel is still difficult compared to the pleasant journey. Because only gold drills have separate bathrooms, showers, blue drills and upgraded blue drills share a bathroom, showers, and showers sometimes have to be queued. "The bath time is allocated to the compartment, but basically no one follows. There are two single beds measuring 12 square metres with separate baths. The train's entertainment compartments can drink, sing K, and the interior is simple, with a small screen TV equipped with microphones, sound boxes, only sofas, two short teas and no light in the bar. The car space is also limited, and the upgraded blue diamond compartment occupied by the mothers and daughters of Meng is less than 10 square metres. Monjing said that the upgrading of the Blue Drilling Box is exactly the same as the high-level soft-blank layout of other regular trains, but only more sophisticated. Although Mumbai is a “upgraded Blue Drilling,” it is different from the four common Blue Drilling Rooms, which enjoy double room on the train, but is in line with the “Blue Drilling” guests at the Landing Hotel. This has caused some disappointment in Monjing, who feels that the extra money spent is of little value. In particular, the large number of new oriental Expresss and the capacity of 204 people to sit on them, which can easily put pressure on management. "We drilled in the same hotel as the blue, and we had to rob them off the train." Monjing said. In spite of the 17 days of travel, and the train and bus alternated, Monjon felt that the trip was tight. One night, they arrived at the hotel at more than 12 p.m. “The whole trip was very hasty and then exhausted.” Menjing said. Limited high-end tourism products In March 2021, after the birth of the second generation of the new Orient Express, which was remodeled by the Urumqi Railways, Xinjiang visited Xinjiang. As a result of the high cost of rehabilitation, coupled with the impact of the epidemic on the tourism industry, the Chinese documentation brigade, after consideration, launched the first line of the new East Express in July 2021 for the domestic market. In the past, tourism was popular because it was “high value for money” and, according to the Japanese, it has been very popular among the elderly because of the loss of railway mobility to some of the hotel accommodations. However, he has gradually captured changes in demand in the tourism market. Guests have tended to travel in depth over a long period of time, with a wealth of content, from the pursuit of value for money to a sense of experience. According to the founder of the think tank, Zhou Zemin, high-end accommodation products are lacking, and luxury trains can fill the gap in the high-end tourism market due to the vastness of China's western region and the distance between points, especially in the counties where some tourist attractions are located. “The greatest advantage of train travel is the ability to travel on a `one-line multi-trip' basis, using a variety of modes of transport, such as trains and cars, to save travel time.” The Japanese language says, “The north and south of Xinjiang are vast, and the pressure would be great if they were to travel only by car.” “In Xinjiang, the speed of the train is better than that of the car, which is 120 to 160 kilometres per hour and is limited to 40 to 60 kilometres per hour. Adding high-end passenger arrivals and waiting for a green lane would save a lot of time.” Moreover, he cited the fact that the Tourist Unit was now able to reach the nearest train station to the landscape, which was an advantage for cars. For example, a regular tourist travels to the Cocoto Seascape area for five to six hours to drive a car from Canas, but the special platoon can drive directly to the nearest railway station from the scene zone, where it takes only 40 minutes to reach the scene. In June and July, when Xinjiang travel entered the season and the tourist population was full, Karnas was overcrowded, but guests of the New Orient Express took the VIP route and entered the area in a one-stop mode by direct traffic to the scenery area. “It costs 56,000 dollars to each car, and even our staff are responsible for the check-ups, and a lot of things are missing in the middle.” Despite the advantage of the train in terms of travel, Money-Japanese admitted that, as a new product, the operator was still trying to figure out how to do a high-end column. He recalled that during his first trip, many of his luggage had been picked up by guests themselves; from the second trip, all of his luggage had been delivered directly to the train compartments by logistics personnel before their arrival. High-end tourism products, focusing on experience, need to be constantly sharpened in detail, which is the biggest difference from low-cost tourism products and the short cut of the current high-end tourism market in the country. When Liu Jianbin's party boarded the Harbin Palace station, the operator arranged a violin accompaniment and also described the history of the railway tracks — the East Qing Railway built 100 years ago. Liu Qianbin suggested, however, that there should be more localized elements in the journey. The travel route of the Hullenberg is a historicly well-known Tungqing railway, along which there is a lot of historical and cultural heritage. When you board the Hullenberg, Liu Qianbin sees the inside view of the restaurant. Liu Qianbin, who has long been involved in high-end tourism, argues that the supply of high-end tourism products in the country is limited in the event that travel is blocked. While Shanghai, Beijing, Shenzhen, etc. are somewhat affected by the epidemic, the overall warming of the market has led to an increase in the demand for travel. The first year of operation of the new East Express has been more affected by the epidemic. Money and Japanese has revealed that, despite the good sales of previous routes, the impact of the epidemic has affected customers in Guangdong, Nanjing, and elsewhere. The local epidemic has also affected travel, with all new East Express tourists gathering in Urumqi last October, but eventually returning all. In the first half of this year, customers such as Shanghai, Zhejiang, and Beijing withdrew their votes, as well. However, after the summer tourism boom this year, the sale of the New East Express has also increased. According to Chan, this year’s New East Express has now been sold to October. In his view, the market recognition of the New Orient Express was due, on the one hand, to the uniqueness of the product, and, on the other hand, to the increased demand for high-end tourism in the country, which increased in the purchasing power of high-end tourism in the wake of the obstruction of travel, “if not, the existing prices would have to be accepted in the domestic market, which would require a process”. Liu Zhiwei, founder and chairman of the Beijing Group, told the Chinese Newsweek that, over the past five years, even before the outbreak, China’s tourist population had been on a general downward trend, ranging from 10 to 20 per cent across the landscapes, reflecting the problem that the tourist sales industry was facing a failure to meet rapid changes in the consumer market, particularly the need for a young consumer market. The cost of the input is high. Is the business model profitable? Although high-end train tours are well received, their business models are still being questioned, owing in part to their high cost. An unnamed Urumqi Railways staff member told the Chinese Newsweek that the New Orient Express was a star product of many years of local operation, with good social and economic benefits, and that, after the expiration of its old body in 2019, it had a continuous source of guests, thereby opting for the renovation of the new body and continuing the operation of the project. The renovation took place in Qingdao and lasted for one year, with 48 million Yuan and more than 2 million Yuan in later soft-loadings, and more than 50 million Yuan in total. The new Orient Express followed the previous design, and the above-mentioned staff revealed that the old car was used mainly for board, while the furniture of the new car was all wooden, and that the details were reinforced with small refrigerators for each compartment, air conditioners were air-regulating and gold-drive compartments were equipped with safes. In 2022, the New East Express was scheduled to run 13 times. According to the information available, the New East Express has a full capacity of 204 people, and even in the cheapest blue drill, 22999Yuan/person count, the New East Express has an income of 6099000Yuan per year. By contrast, the Hullenbergs are much more profitable because of the high cost of input, the short number of days on the line, and the fact that there are only 44 seats. The Hullenbergs were officially launched on 3 July this year as a high-end tourism column created jointly by the Stars and Viewing Train, the Harbin Railways, and the City of Hullenberg. Hullenberg’s operator, Starview Tourism, once told the media that it would cost nearly $100 million to adapt. If it were to run three times a month, 36 times a year, and only 4277 million Yuan a year. However, the two trains are still under pressure to make a profit because of the low season of tourism in the north-west and north-east, which does not exclude the possibility of two trains being suspended during the low season, combined with the costs of operation, follow-up renovation, etc. Money-Japanese suggests that, even if full capacity is achieved, more than $60 million a year will be collected, of which fares paid by the operator to the railway authority are still not sufficient to support the cost of remodeling the car. Together with the cost of personnel, the cost of hotel meals, and the cost of distribution by travel agencies, the operator’s profit is only around 10%. According to the above-mentioned iron workers, high-end rail trips require continuous operation. Money-Japanese claims that there is a real pressure to recover costs, but that building a branded train will also have a greater effect in itself than it will gain in the short term. According to Liu Qianbin, in the four-and-five-day route of the Hullenberg, the time is a little short. It should be longer for high-end experience, for example, eight days and seven nights, to be able to demonstrate the advantages of a train, to be able to combine different destinations, to be more irreplaceable than conventional land tourism, to be more experienced by tourists, to have higher premiums, and to have less pressure on sales. Even if high-end rail trips are not profitable in the short term, the product can be used by operators to tap other routes and talk about cooperation with other places. A successful sample would help to expand the business network, and overall operations would be more scalable if some cities in the west could be connected in the future. In some countries, high-end rail trips are well under way. Some insiders say that the Hullenberg is based on Japan’s top train, Kyushu Seven Star. In 2006, Japan officially introduced a “show-and-see” policy. Railway companies also joined forces to create multiplier effects by integrating railway transport services, entertainment services, hotels, etc., and combining local tourism resources. The Seven Stars of Kyushu were launched in 2013 and, according to the East Ocean Economy, was produced jointly by Kawasaki Heavy Worker, Japan and JR Kyusaki, at a cost of about 3 billion yen, or about 155 million yuan. Compared to the luxuries of the country, the seven stars of Kyushu are custom-made, decorated, and the most expensive suite has full glass for viewing purposes, both in construction and in railway design. In Kyushu, there are 14 boxes with a maximum suite of about 21 square metres, travelling around Kyushu to experience pottery, hot springs, local wine and the charm of nature. However, the four-day and three-night journeys were also expensive, ranging from JPY 159,000 to JPY 2090,000 per person, corresponding to RMB 81,000 to 106,000 Yuan. “The high iron itself is a major transport solution, able to wear multiple tourist attractions and to reorganize the experience and consumption of tourism products.” Liu Xianxie argued that “at present, tourism in the country is mostly at the primary, rough and integrated level.” By way of an example of his train trip to the Napa Valley in the United States in 2015, Liu Jie-hye travelled all the way to the famous wine farm in the valley, where tourists ate steaks and wine on the train. “The local cultural content is not only something that can be displayed, but also something that can be felt, touched and consumed. This year, the railway passenger market has been hit by the epidemic. According to the National Railways Authority, in June this year there were about 16,700 railway passengers, a 32% reduction from the previous year’s period. According to insiders, China’s railway sector is more security-oriented. Often, priority is given to regular buses, such as freight, high iron, and passenger transport, and tourism lines are used as temporary additions to vehicles, often at the end of the operating schedule. In the case of the New Orient Express, in the course of the renovation, the irons referred to China's proposals for curtain decorations, bedding, cleaning materials, etc., but the train hardware rehabilitation programme was ultimately determined by the irons due to the security and more stringent requirements of the car's remodelling. The tourism column is carried out by the Railways Authority in cooperation with the operators, which generally provide the vehicle body, and the operators are responsible for the operation of lines such as the New East Express and the Hullenberg, for example, whose train drivers, some of whose crews are members of the Railways Authority, while other butlers, local companions, etc. are the operators. This requires closer cooperation between the two sides, and industry sources claim that the company under the flag of Seng Weiwei has also hired personnel who were formerly in charge of the movement control in the railway system to gain a better understanding of the rules. Some places have paid increasing attention to the tourism column. In the case of the Urumqi Railways Bureau, where the New East Express is its innovative product, its staff told the Chinese Newsweek that, with the exception of regular daily shifts, the schedule for the New East Express is the best in all the trains this year. “The New East Express is our star product, and in order to ensure the interests of our clients, we will all give priority to the New East, making every effort to ensure that tourists have sufficient time to travel on the ground and that the train arrives overnight. (At the request of the interviewer, Mengjing is an alias) Published in China News Weekly magazine, 2022.8.8, No. 1055 Journal title: High-end tour of the luxury train "Try Water": 10,000 yen? REPORTER:

Note: This is a translated version of the Chinese news media article. A mature and nuanced reading is suggested.

Recent related articles

Charging for 1 hour and queuing for 4 hours, how to solve the difficulty of charging new energy vehicles?

2022-08-07: The idea and reality of a trillion-degree charging of new infrastructure Chinese Newsweek journalist/Li Myung-ja Published in China News Weekly, 2022.8.8, No. 1055 In the first half of this year, the Director of the Information Department of China’s Union for the Promotion of Electric…

Luxury train "testing the water" high-end tour: is the ticket worth 10,000 yuan?

2022-08-07: Chinese Newsweek journalist/ Published in China News Weekly, 2022.8.8, No. 1055 Sitting on the moving train, through the savannahs, lakes, Huyang, Gobi Xu Xu Xu, a picture of the oil is right in front of the window, with fine decorations and delicious meals in the window. This is Monjon's…

Why did the sea view room fall to the price of cabbage

2022-08-08: Every reporter: Wang Jia Fei Chan Yong-ho, every editor Chen Mon-ho It's a half-sun view of the top, and no one wants a five-sale sale. At the end of June, more than 200 square metres of the land of the Rhine Estate, a part of the Shenzhen Mansion, District 3, was filmed in Arifa, at a price…

Hou Lihong: On the Study History of the Communist Party of China (2) - A Land of Nothing

2022-08-07: The Party seeks to learn the basics of its experience, to learn creatively to build a learning society, to learn from the political parties and to learn the profound historical significance and relevance of the great Powers, with a view to contributing to the modernization of Chinese society and…

1.64 percent off auction! Why did the sea view room fall to the price of cabbage?

2022-08-08: “The value of the Seaview House is driven by its investment attributes, and today its investment value is declining and its consumption potential continues to fall short, leading to weak market performance.” It was supposed to be a hot season, but this year's epidemic and industry realities have…

Luxury train "testing the water" high-end tour: is the ticket worth 10,000 yuan?

2022-08-07: Sitting on the moving train, through the savannahs, lakes, Huyang, Gobi Xu Xu Xu, a picture of the oil is right in front of the window, with fine decorations and delicious meals in the window. This is Monjon's vision of luxury tourism. In June of this year, she and her mother took the New Orient…

Zhang Yaguang and Bi Yue: The Dual Roles and Missions of the Early Practice of Marxist Economics in China

2022-08-08: Marxist Economics China During the founding phase of the Communist Party of China and the period of the Great Revolution, the party's early leaders built on the contemporary state of affairs in the Middle and Middle Ages, and based on the news media as a platform for dissemination, carried…

Sohu Finance and Real Estate Weekly: Henan will implement "delivery certificate upon delivery" from next year; Evergrande will return the Guangzhou football field plot

2022-08-07: From the beginning of next year, we're going to launch the "Kinding House is Handover" project, and we're going to return the Guangzhou football field to Guangzhou. A review of the size of the estate during the week (7.31-8.06). This week, we see the following: a working session of the Central…

The People's Liberation Army approached the coast of Taiwan; an astronaut's helmet got water, and NASA called off all spacewalks on the International Space Station; Buffett suffered a huge loss of 300 billion in the second quarter

2022-08-07: NBD Editor, Hooling, Wang Xiaobo, Lu Xiang Yong. No.1 On August 5, local time, the State Councillor and Foreign Minister Wang Yi attended the 12th East Asian Summit Foreign Ministers meeting in Phnom Penh to state China's firm position on the South China Sea. According to Wang Yi, China’s…

Recent related articles

Charging for 1 hour and queuing for 4 hours, how to solve the difficulty of charging new energy vehicles?

2022-08-07: The idea and reality of a trillion-degree charging of new infrastructure Chinese Newsweek journalist/Li Myung-ja Published in China News Weekly, 2022.8.8, No. 1055 In the first half of this year, the Director of the Information Department of China’s Union for the Promotion of Electric…

Luxury train "testing the water" high-end tour: is the ticket worth 10,000 yuan?

2022-08-07: Chinese Newsweek journalist/ Published in China News Weekly, 2022.8.8, No. 1055 Sitting on the moving train, through the savannahs, lakes, Huyang, Gobi Xu Xu Xu, a picture of the oil is right in front of the window, with fine decorations and delicious meals in the window. This is Monjon's…

Why did the sea view room fall to the price of cabbage

2022-08-08: Every reporter: Wang Jia Fei Chan Yong-ho, every editor Chen Mon-ho It's a half-sun view of the top, and no one wants a five-sale sale. At the end of June, more than 200 square metres of the land of the Rhine Estate, a part of the Shenzhen Mansion, District 3, was filmed in Arifa, at a price…

Hou Lihong: On the Study History of the Communist Party of China (2) - A Land of Nothing

2022-08-07: The Party seeks to learn the basics of its experience, to learn creatively to build a learning society, to learn from the political parties and to learn the profound historical significance and relevance of the great Powers, with a view to contributing to the modernization of Chinese society and…

1.64 percent off auction! Why did the sea view room fall to the price of cabbage?

2022-08-08: “The value of the Seaview House is driven by its investment attributes, and today its investment value is declining and its consumption potential continues to fall short, leading to weak market performance.” It was supposed to be a hot season, but this year's epidemic and industry realities have…

Luxury train "testing the water" high-end tour: is the ticket worth 10,000 yuan?

2022-08-07: Sitting on the moving train, through the savannahs, lakes, Huyang, Gobi Xu Xu Xu, a picture of the oil is right in front of the window, with fine decorations and delicious meals in the window. This is Monjon's vision of luxury tourism. In June of this year, she and her mother took the New Orient…

Zhang Yaguang and Bi Yue: The Dual Roles and Missions of the Early Practice of Marxist Economics in China

2022-08-08: Marxist Economics China During the founding phase of the Communist Party of China and the period of the Great Revolution, the party's early leaders built on the contemporary state of affairs in the Middle and Middle Ages, and based on the news media as a platform for dissemination, carried…

Sohu Finance and Real Estate Weekly: Henan will implement "delivery certificate upon delivery" from next year; Evergrande will return the Guangzhou football field plot

2022-08-07: From the beginning of next year, we're going to launch the "Kinding House is Handover" project, and we're going to return the Guangzhou football field to Guangzhou. A review of the size of the estate during the week (7.31-8.06). This week, we see the following: a working session of the Central…

The People's Liberation Army approached the coast of Taiwan; an astronaut's helmet got water, and NASA called off all spacewalks on the International Space Station; Buffett suffered a huge loss of 300 billion in the second quarter

2022-08-07: NBD Editor, Hooling, Wang Xiaobo, Lu Xiang Yong. No.1 On August 5, local time, the State Councillor and Foreign Minister Wang Yi attended the 12th East Asian Summit Foreign Ministers meeting in Phnom Penh to state China's firm position on the South China Sea. According to Wang Yi, China’s…