Give play to the innovative and leading role of young consumer groups and continue to expand the scale of emerging consumer markets


2022-01-14: [Article Link] Building on the innovative leadership of young consumer groups to sustain the expansion of emerging consumer markets Survey and Research Report [No. 6 of 2022 (6520 in total)] Summary: The young consumer population, born in 1995-2009, has now created an emerging consumer market of 400 billion yuan, which is expected to reach 1.6 trillion yuan by 2035. Raising the consumer capacity and potential of young people is not only an important contribution to the expansion of overall consumption, but will also play an irreplaceable role in leading new consumer innovations, promoting better supply and optimization, and better meeting the growing aspirations of people for a better life. At the present time, new facilities, new practices, new scenes and supplies to connect and adapt to the consumption characteristics and requirements of young consumers are clearly inadequate, there are administrative constraints in some consumer hotspots, and consumption of underline services is also facing the impact of Covid-19 Pandemic. Continuing to unleash the consumption potential of young consumers and to increase their leadership of consumer innovation by focusing on large cities and emerging consumer markets in response to current congestion, accelerating the pace of development of new consumption and tackling institutional barriers to consumption. Keywords: Expanding domestic demand Consumption Z Generation Policy recommendations


Note: This is a translated version of the Chinese news media article. A mature and nuanced reading is suggested.






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Give play to the innovative and leading role of young consumer groups and continue to expand the scale of emerging consumer markets


2022-01-14: [Article Link] Building on the innovative leadership of young consumer groups to sustain the expansion of emerging consumer markets Survey and Research Report [No. 6 of 2022 (6520 in total)] Summary: The young consumer population, born in 1995-2009, has now created an emerging consumer market of 400 billion yuan, which is expected to reach 1.6 trillion yuan by 2035. Raising the consumer capacity and potential of young people is not only an important contribution to the expansion of overall consumption, but will also play an irreplaceable role in leading new consumer innovations, promoting better supply and optimization, and better meeting the growing aspirations of people for a better life. At the present time, new facilities, new practices, new scenes and supplies to connect and adapt to the consumption characteristics and requirements of young consumers are clearly inadequate, there are administrative constraints in some consumer hotspots, and consumption of underline services is also facing the impact of Covid-19 Pandemic. Continuing to unleash the consumption potential of young consumers and to increase their leadership of consumer innovation by focusing on large cities and emerging consumer markets in response to current congestion, accelerating the pace of development of new consumption and tackling institutional barriers to consumption. Keywords: Expanding domestic demand Consumption Z Generation Policy recommendations

Note: This is a translated version of the Chinese news media article. A mature and nuanced reading is suggested.

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