Why can't the "fried shoe style" stop

2021-09-15: [Original Article Link].

There are no mistakes in hobbies, but if the hoarding and hoarding "stir-frying" is popular, it will not only bring more market risks because of capital speculation, but also blow away the majority of consumers for sneakers. Recently, Nike brand shoes "lightning Barb" fire. The official offer price 1000 yuan of shoes in trading platform established on Alibaba Cloud market on the scoop the highest 30,000 yuan. Although the selling price has increased several times, the volume is considerable. To a shoe trading platform established on Alibaba Cloud market data as an example, gao bang kuan shoes recently buying 1158, di bang kuan shoes volume is close to 15,000. "Fried shoes" is rushing, but the hidden dangers are heavy. "Fried shoes wind" is not a new thing, the previous rounds of "fried shoes", but also let the relevant risks continue to be exposed. But why is "fried shoes" banned? Why can the bubble blow bigger and bigger? There are several factors that cannot be ignored. First of all, for shoe manufacturers, creating a trend means creating profits. Some companies abuse their brand value and influence, use Limited, snap-buying, Spike and other means to artificially manufacture the scarcity of products, and make use of consumers' favor and trust in brand value to earn higher profits. Relevant companies should not regard the manufacture of gimmicks and trends as a magic weapon for business, but should make efforts to provide consumers with better services and higher value. Marketing methods such as hunger marketing and scarcity joint names can only gather popularity for a while, and are by no means a long-term solution to promote enterprise development and brand growth. Secondly, the trading platform has also played an important role in the process of boosting the wind of "frying shoes. It is worth noting that there are also some institutions on the shoe trading platform for the shoe speculators to provide leverage services such as installment payments, further amplifying market risk. The central bank had previously prompted "speculation" trading to show a securitization trend, and warned of risks. Relevant departments should strengthen the supervision of funds on the sneaker trading platform, continuously improve the ability of research and judgment, timely discover possible risk points, and investigate and deal with violations of laws and regulations. At the same time, relevant departments should also increase publicity efforts, through various channels and forms of risk warning, to help consumers identify and avoid risks. In addition, for some shoe speculators, influenced by consumerism and trendy culture, they are willing to pay much more than the value of the goods to buy seemingly ordinary industrial goods, it values the "sneaker culture" itself. When the "fried shoes" behavior is questioned, they even use "do not understand the sneaker culture" to refute. There is nothing wrong with the two sides of the transaction, one willing to fight one. However, there are still some shoe speculators who buy popular sneakers and participate in hype with a speculative mentality. They fantasize that they can buy low and sell high and cut other people's "Leeks", but it has inadvertently contributed to the formation of a deformed market, and has placed itself in the vortex of risk without realizing it. There are no mistakes in hobbies, but if the hoarding and hoarding "stir-frying" is popular, it will not only bring more market risks because of capital speculation, but also blow away the majority of consumers for sneakers. In this regard, the regulator should also do a good job of supervision to curb the risk in a timely manner. Enterprises, trading platforms and consumers should also be treated rationally and strive to maintain a benign trend consumer market environment.

Note: This is auto-translated version of an article meant for Chinese audience. A mature and nuanced reading is suggested.